Common use of Diligence and Commercialization Clause in Contracts

Diligence and Commercialization. LICENSEE shall use its reasonable best efforts, either directly or through Affiliates or sublicensees, throughout the term of this Agreement to comply with LICENSEE’s Development Plan and to bring Licensed Products to market in accordance with LICENSEE-Development Plan through a thorough, vigorous, and diligent program for exploitation of the right and license granted in this Agreement to LICENSEE and to create, supply, and service in the Licensed Territory as extensive a market as possible. In no instance shall LICENSEE’s reasonable best efforts be less than efforts customary in LICENSEE’s industry.

Diligence and Commercialization. LICENSEE shall use its reasonable best efforts, either directly or through Affiliates or sublicensees, efforts throughout the term of this Agreement to comply with LICENSEE’s Development Plan and to bring Licensed Products Products, in each licensed Field of Use, to market in accordance with LICENSEE-Development Plan through a thorougha, vigorous, and diligent program for exploitation of the right and license granted in this Agreement to LICENSEE and to create, supply, and service in the Licensed Territory as extensive a market as possible. , consistent with LICENSEE's Development Plan attached hereto as Exhibit B. In no instance shall LICENSEE’s 's reasonable best efforts be less than efforts customary in LICENSEE’s 's industry.

Diligence and Commercialization. LICENSEE shall use its reasonable best efforts, either directly or through Affiliates or sublicensees, efforts throughout the term of this Agreement to comply with LICENSEE’s Development Plan and to bring Licensed Products Products, in each licensed Field of Use, to market in accordance with LICENSEE-Development Plan through a thorough, vigorous, and diligent program for exploitation of the right and license granted in this Agreement to LICENSEE and to create, supply, and service in the Licensed Territory as extensive a market as possible. , consistent with LICENSEE’s Development Plan attached hereto as Exhibit B. In no instance shall LICENSEE’s reasonable best efforts be less than efforts customary in LICENSEE’s industry.

Diligence and Commercialization. LICENSEE shall use its reasonable best efforts, either directly or through Affiliates or sublicensees, throughout the term of this Agreement to comply with LICENSEE’s Development Plan and to bring Licensed Products to market in accordance with LICENSEE-’s Development Plan through a thorough, vigorous, and diligent program for exploitation of the right and license granted in this Agreement to LICENSEE and to create, supply, and service in the Licensed Territory as extensive a market as possible. In no instance shall LICENSEE’s reasonable best efforts be less than efforts customary in LICENSEE’s industry.