Exclusivity of Advertising for Teams Which Play in the Arena Sample Clauses

Exclusivity of Advertising for Teams Which Play in the Arena. The parties acknowledge that this Agreement does not grant exclusive advertising rights for those teams or leagues which may play one or more games in the Arena during the Term (except as otherwise provided herein in connection with the St. Louis Blues and in connection with any NBA franchise, subject, however, to the provisions of Section 6.c of this Agreement with respect to an NBA franchise). KCP agrees that, with respect to any team under KCP Control, KCP shall give Naming Rights Holder the first option to negotiate, and shall negotiate in good faith with Naming Rights Holder, to provide Naming Rights Holder with advertising exclusivity within the appropriate category of goods and services (e.g., Naming Rights Holder Business for the Naming Rights Holder in effect as the time), for such team or league during the Term. The parties agree that such exclusivity will require the payment of an additional fee, which KCP agrees shall be commercially reasonable and shall correspond with the applicable market for exclusive advertising rights for the corresponding team.
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Related to Exclusivity of Advertising for Teams Which Play in the Arena

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