Common use of Exhibitor Allocation Clause in Contracts

Exhibitor Allocation. Formula1 Exhibitor Allocation = (Screen Factor * Regal Screen Ratio) + (Attendance Factor * Regal Attendance Ratio); where: (1) Screen Factor = 1 - Attendance Factor (2) Regal Screen Ratio = Regal Screen Count / (Regal Screen Count + Cinemark Screen Count + AMC Screen Count) (a) Screen Count (for each of Regal, Cinemark and AMC) = Screen Number for that exhibitor during the applicable measurement period (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter (4) Regal Attendance Ratio = Regal Attendance / (Regal Attendance + Cinemark Attendance + AMC Attendance) (a) Attendance (for each of Regal, Cinemark and AMC) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period 1 The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.

Exhibitor Allocation. Formula1 Exhibitor Allocation = (Screen Factor * Regal Cinemark Screen Ratio) + (Attendance Factor * Regal Cinemark Attendance Ratio); where: (1) Screen Factor = 1 - Attendance Factor (2) Regal Cinemark Screen Ratio = Regal Cinemark Screen Count / (Regal Screen Count + Cinemark Screen Count + AMC Screen Count) (a) Screen Count (for each of Regal, Cinemark and AMC) = Screen Number for that exhibitor during the applicable measurement period (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter (4) Regal Cinemark Attendance Ratio = Regal Cinemark Attendance / (Regal Attendance + Cinemark Attendance + AMC Attendance) (a) Attendance (for each of Regal, Cinemark and AMC) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period 1 The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.

Exhibitor Allocation. Formula1 Exhibitor Allocation = (Screen Factor * Regal Cinemark Screen Ratio) + (Attendance Factor * Regal Cinemark Attendance Ratio); where: (1) Screen Factor = 1 - 1—Attendance Factor (2) Regal Cinemark Screen Ratio = Regal Cinemark Screen Count / (Regal Screen Count + Cinemark Screen Count + AMC Screen Count + Regal Screen Count) (a) Screen Count (for each of Cinemark, AMC and Regal, Cinemark and AMC) = Screen Number for that exhibitor during the applicable measurement period (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter (4) Regal Cinemark Attendance Ratio = Regal Cinemark Attendance / (Regal Attendance + Cinemark Attendance + AMC Attendance + Regal Attendance) (a) Attendance (for each of Cinemark, AMC and Regal, Cinemark and AMC) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period 1 The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.

Exhibitor Allocation. Formula1 Exhibitor Allocation = (Screen Factor * Regal Cinemark Screen Ratio) + (Attendance Factor * Regal Cinemark Attendance Ratio); where: (1) Screen Factor = 1 - Attendance Factor (2) Regal Cinemark Screen Ratio = Regal Cinemark Screen Count / (Regal Screen Count + Cinemark Screen Count + AMC Screen Count) (a) Screen Count (for each of Regal, Cinemark and AMC) = Screen Number for that exhibitor during the applicable measurement period (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter (4) Regal Cinemark Attendance Ratio = Regal Cinemark Attendance / (Regal Attendance + Cinemark Attendance + AMC Attendance) (a) Attendance (for each of Regal, Cinemark and AMC) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period period 1 The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.

Exhibitor Allocation. Formula1 Exhibitor Allocation = (Screen Factor * Regal AMC Screen Ratio) + (Attendance Factor * Regal AMC Attendance Ratio); where: (1) Screen Factor = 1 - Attendance Factor (2) Regal AMC Screen Ratio = Regal AMC Screen Count / (Regal AMC Screen Count + Cinemark Screen Count + AMC Regal Screen Count) (a) Screen Count (for each of RegalAMC, Cinemark and AMCRegal) = Screen Number for that exhibitor during the applicable measurement period (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter (4) Regal AMC Attendance Ratio = Regal AMC Attendance / (Regal AMC Attendance + Cinemark Attendance + AMC Regal Attendance) (a) Attendance (for each of RegalAMC, Cinemark and AMCRegal) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period 1 The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.

Exhibitor Allocation. Formula1 Exhibitor Allocation = (Screen Factor * Regal AMC Screen Ratio) + (Attendance Factor * Regal AMC Attendance Ratio); where: (1) Screen Factor = 1 - Attendance Factor (2) Regal AMC Screen Ratio = Regal AMC Screen Count / (Regal Screen Count + Cinemark Screen Count + AMC Screen Count) (a) Screen Count (for each of Regal, Cinemark and AMC) = Screen Number for that exhibitor during the applicable measurement period (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter (4) Regal AMC Attendance Ratio = Regal AMC Attendance / (Regal Attendance + Cinemark Attendance + AMC Attendance) (a) Attendance (for each of Regal, Cinemark and AMC) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period 1 The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.