Common use of EXPLOITATION BY LICENSEE Clause in Contracts

EXPLOITATION BY LICENSEE. Licensee agrees to vigorously exploit, advertise and promote the Promotion to the favorable advantage and enhancement of the Trademarks and the Rights in accordance with the terms of this Agreement and specifically in the manner described in Schedule B. In the event of Licensee's failure to comply with this requirement, in addition to all other remedies available to it, MLBPA shall have the option to terminate this Agreement upon mailing notice of such termination to Licensee.