Franchisee Obligations. Franchisee agrees to diligently use its best efforts to develop and operate the business franchised herein and to promote the interest of the System for the term of this Agreement and any renewal thereof. Franchisee accepts the grant of this franchise and agrees to maintain and operate the Restaurant only at the location in Schedule 1 hereof in accordance with the Company's plans, specifications and procedures as set forth in the Operating Standards Manual and other applicable publications of the Company, as revised from time to time, and the terms of this Agreement. Franchisee agrees to use the franchised facility only for the purpose designated in this Franchise Agreement. Franchisee acknowledges that maintaining uniformity in every component of the operation of the System is essential to the success of the entire chain of STEAK N SHAKE Restaurants, including a designated menu; uniformity of food and beverage specifications, preparation methods, quality and appearance; and uniformity of facilities and service. Franchisee agrees to comply with the entire System, as revised from time to time by the Company.
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