Common use of Grant of Rights Clause in Contracts

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 4 contracts

Samples: Publisher Agreement, Publisher Agreement, Publisher Agreement

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Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstagethe Analytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 3 contracts

Samples: Publisher Agreement, Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 2 contracts

Samples: Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), ) which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with will written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 2 contracts

Samples: Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), ) which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with will written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 2 contracts

Samples: Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 2 contracts

Samples: Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its releaseherein. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) conduct automated A/B tests of different variations of the Platform on up to fifteen percent (15%) of Publisher’s traffic; (v) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), Taboola’s Editorial Content Network whereby it will link to or recommend the Publisher Content and Properties in the Platform any platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties Recommendations (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing through the Property through Taboola News Editorial Content Network and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such upon a Property as a result of clicking on Publisher Content through the Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logoEditorial Content Network); and (vvi) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 2 contracts

Samples: Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), ) which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 2 contracts

Samples: Publisher Agreement, Publisher Agreement

Grant of Rights. a. Taboola grants Publisher Company a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIsSDK, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform Recommendations and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher Company the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In additionIf applicable, during the Term, where applicable, Taboola hereby grants Publisher Company a non-exclusive, non-transferable, non- non-sublicensable, limited, and revocable right to copy and use then-current version of the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as provided under this Agreement or informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher Company shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology thereinat least once each quarter. Taboola may permanently or temporarily stop providing any features within the SDK, or support for the SDK, at Taboola’s sole discretion. c. Publisher Company grants Taboola the right during the Term to (i) place serve the Platform and Taboola Sponsored Content Recommendations (and any associated APIsSDK, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) ), and to interact with the Platform Recommendations for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; and (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary conduct automated A/B tests of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews different variations of the Platform served on up to Visitors accessing the Property through Taboola News and Taboola shall keep 100% fifteen percent (15%) of the Gross Revenue derived from the Platform during any Taboola News SessionCompany’s traffic. For clarityWith prior written approval by Company, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use PublisherCompany’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Utility Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (xi) directly to the Properties or (yii) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including include Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher accepts and acknowledges that its inclusion and use of the Content in Taboola News under the aforementioned conditions (even if said Content is the subject of any intellectual property right or related right in favor of the Publisher) shall not give rise to any specific remuneration, given the Compensation set forth herein and the fact that the purpose of such inclusion and use is to generate traffic to the Properties. Thus, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Publisher Agreement

Grant of Rights. a. Taboola grants Publisher Company a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher Company shall have the right to use, to the extent made available at scale to other publishersdigital properties, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher Company the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher Company a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher Company with written notice of any such Updates (email shall be sufficient), and Publisher Company shall implement the Updates within fourteen (14) days of its release. Publisher Company shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher Company grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher Company in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Company Content and Properties in the Platform that is implemented on third party publisher digtial properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Company Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher Company shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, PublisherCompany’s name and logo); and (v) purchase programmatic demand on PublisherCompany’s behalf to provide the Services. Taboola may use PublisherCompany’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Company Licensed Content into the Feed, Publisher Company grants Taboola the right to either (i) load the Publisher Company Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Company Licensed Content into the Feed; or

Appears in 1 contract

Samples: Digital Property Services Agreement

Grant of Rights. a. Taboola grants Publisher Company a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher Company shall have the right to use, to the extent made available at scale to other publishersdigital property services, the code for Taboola Read More (“Taboola Read More”), ) which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher Company the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher Company a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher Company with written notice of any such Updates (email shall be sufficient), and Publisher Company shall implement the Updates within fourteen (14) days of its release. Publisher Company shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher Company grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher Company in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Company Content and Properties in the Platform that is implemented on third party publisher digital properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Company Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher Company shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, PublisherCompany’s name and logo); and (v) purchase programmatic demand on PublisherCompany’s behalf to provide the Services. Taboola may use PublisherCompany’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Company Licensed Content into the Feed, Publisher Company grants Taboola the right to either (i) load the Publisher Company Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Company Licensed Content into the Feed; or

Appears in 1 contract

Samples: Digital Property Services Agreement

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Grant of Rights. a. Taboola grants Publisher Company a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher Company shall have the right to use, to the extent made available at scale to other publishersdigital properties, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher Company the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher Company a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher Company with written notice of any such Updates (email shall be sufficient), and Publisher Company shall implement the Updates within fourteen (14) days of its release. Publisher Company shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher Company grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher Company in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Company Content and Properties in the Platform that is implemented on third party publisher digital properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Company Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher Company shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, PublisherCompany’s name and logo); and (v) purchase programmatic demand on PublisherCompany’s behalf to provide the Services. Taboola may use PublisherCompany’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Company Licensed Content into the Feed, Publisher Company grants Taboola the right to either (i) load the Publisher Company Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Company Licensed Content into the Feed; or

Appears in 1 contract

Samples: Digital Property Services Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its releaseherein. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) conduct automated A/B tests of different variations of the Platform on up to fifteen percent (15%) of Publisher’s traffic; (v) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), Taboola’s Editorial Content Network whereby it will link to or recommend the Publisher Content and Properties in the Platform any platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties Recommendations (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing through the Property through Taboola News Editorial Content Network and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such upon a Property as a result of clicking on Publisher Content through the Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logoEditorial Content Network); and (vvi) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform Taboola Demand (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the PartiesProperties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform Taboola Demand and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place serve the Platform and Taboola Sponsored Content Demand (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) ), and to interact with the Platform Taboola Demand for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); and (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties . With prior written approval by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time)Publisher, whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Publisher Agreement

Grant of Rights. a. Taboola grants Publisher Company a limited, non-exclusive, non- non-assignable, non-transferabletransferable (subject to Paragraph 15 (Assignment)), non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher Company shall have the right to use, to the extent made available at scale to other publishersdigital properties, the code for following additional Platform capabilities: (i) Taboola Read More Newsroom: Taboola’s proprietary editorial analytics platform; (ii) Taboola Audience Exchange: Taboola’s digital properties content exchange platform, which allows Company to exchange traffic with Company’s partners; and (iii) Taboola Read More”), which : Taboola code that truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher Company the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any timetime upon notice to Company (email to suffice) if such Beta Features are used by Company. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are features and shall prior Company with prior written notice as soon as commercially practicable (including those as mutually agreed between the Parties) to the extent necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. For clarity, Company’s use of the above-referenced additional Platform capabilities, including Beta Features, shall not be included in the Services. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher Company a non-exclusive, non-transferable, non- non-sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to timedocumentation) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to timeTaboola. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher Company with written notice of any such Updates (email shall be sufficient), and Publisher Company shall use reasonable efforts to implement the Updates within fourteen (14) days [***] of its release. Publisher Company shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assignassign (subject to Paragraph 15 (Assignment), loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently stop supporting the SDK or temporarily stop providing any features within the SDKSDK with prior written notice to Company as soon as commercially practicable and as long as Taboola provides a technology comparable to the SDK (if the SDK is no longer supported) or the features within the SDK that are no longer supported. For clarity, or support “Company Audience Data” includes data collected by the SDK, at Taboola’s sole discretion. c. Publisher Company grants Taboola the right during the Term to (i) place the Platform and Platform, Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) ), and Company Licensed Content on the Properties, ; (ii) [***]; (iii) track and to crawl analyze the Properties (either directly or through a third party) and to interact with the Platform for the purposes performance of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iiiiv) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (ivv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary conduct automated A/B tests of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews different variations of the Platform served on up to Visitors accessing the Property through Taboola News and Taboola shall keep 100% [***] of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, PublisherCompany’s name and logo)traffic; and (vvi) purchase serve programmatic demand on Publisher’s behalf advertising within the Platform subject to provide the Services. Taboola may use Publisher’s name terms and logo when referring to Taboola’s customers in Taboola marketing materialsconditions below. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Company Licensed Content into the Feed, Publisher Company grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code)move its location; (ii) move reduce the Publisher Licensed Content into the Feedsize or hide it entirely; or(iii) add a scroll bar; and (iv) add a “Show More” button with an attribution to Taboola.

Appears in 1 contract

Samples: Digital Property and Demand Services Agreement (Taboola.com Ltd.)

Grant of Rights. 1. 権利の付与: a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-royalty- free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-self- regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non- transferable, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse analyze the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Content Content a. Taboola は本パブリッシャーに対し、契約期間中、(a)上記で述べられ別紙 A に示されたところにより本プロパティ上で本プラットフォーム(本推奨広告を含む。)及び関連API、コード又はソフトウェア(更新及び強化されたものを含む。)、並びに(b)本プラットフォームのパフォーマンスを追跡し、本プロパティに関連する解析を検討する目的に限って、Taboola の独自の解析及び管理ダッシュボード(以下「解析ダッシュボードージ」という。)、のそれぞれにアクセスし、これらを使用する限定的、非独占的、譲渡不可、移転不可、サブライセンス不可、使用料無料の権利を付与する。明確を期すために記載すると、契約期間中、パブリッシャーは、ユーザーが「続きを読む」ボタンをクリックするまで(同ボタンをクリックした場合、記事の続きが表示され、プラットフォームがすべての記事の文末直後に表示される。)、他のパブリッシャーに対して提供するのと同様に、プロパティ記事を切り抜き、削除されたテキストを 「続きを読む」ボタン及びその直後に配置されるプラットフォームで置き換えるTaboola 続きを読む(以下「Taboola 続きを読む」という。)のコードを利用する権利を有する。また、契約期間中、Taboola は、パブリッシャーに対し、試験ベースで提供する特定の実験的機能(以下「ベータ機能」という。)を利用する権利を与えることができ、Taboola はこれをいつでも変更又は削除することができる。Taboola は、自らがその単独の裁量において、適用法、自主規制規則若しくは原則又は消費者への開示基準又はベストプラクティスを遵守するために必要とみなす場合、その理由の如何を問わず、機能(別紙 A に記載されるものを含む。)を変更することができる。 b. さらに、契約期間中、該当する場合、Taboola は、本パブリッシャーに対し、本契約の定めに従い本推奨広告を提供する目的に限り、かつ Taboola が随時告知する技術的及び実装上の要件を遵守する態様でのみ、SDK(Taboola が随時更新することのある関連文書を含む。)を複製し、モバイルアプリケーションプロパティと共に使用する非独占的、譲渡不能、サブライセンス不能、限定的かつ取消可能なの権利をここに付与する。Taboola が SDK につき何らかの更新、パッチ、強化又は修正(以下「アップデート」という。)を提供した場合、かかるアップデートは SDK の一部となる。Taboola はかかるアップデートの書面による通知(E メールで足りるものとする。)をパブリッシャーに提供し、パブリッシャーはアップデートをその公開から 14 日以内に実装するものとする。パブリッシャーは、(a)SDK 又はこれに含まれるあらゆる技術を複製、変更又は改良せず、かつ(b)SDK又はこれに含まれるあらゆる技術を貸与、リース、サブライセンス、販売、譲渡、貸付又はその他移転しない。Taboola は、自己の単独の裁量により、SDK 内のいずれかの機能の提供又 は SDK のサポートを確定的又は一時的に停止することができる。 c. 本パブリッシャーは、契約期間中、Taboola に対し、以下をいずれも行う権利を付与する:(i)本プラットフォーム及びTaboola スポンサー提供コンテンツ(及び本サービスの提供に関連するあらゆるAPI、コード、ソフトウェア又はクッキー)を本プロパティに配置すること、また本サービスを通じて本推奨広告を開発、最適化及び提供するために本プロパティにつき(直接又は第三者を通して)クローリングを行いかつ本プラットフォームと情報のやりとりをすること、(ii)(直接又は第三者を通じて)本サービスのパフォーマンスを追跡及び解析すること、(iii)本サービスのメンテナンス及び最適化を促進するために、本ビジターの本プロパティや本推奨広告との関わり方につき試験を実施すること、(iv) 本推奨広告を提供する権利を Taboola が有する第三者パブリッシャーのプロパティ又はデバイスに実装された本プラットフォームにおいて本パブリッシャーコンテンツ及び本プロパティにリンクし又はこれらを推奨する「Taboola News」 (Taboola はいつでもその単独の裁量によりこの名称を変更する権利を留保する。)(これをクリックすると、本ビジターは(i)本プロパティに直接移動する、又は(ii)まず本パブリッシャーコンテンツのプレビューを含むページに移動し、そこから本プロ wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; oror (iii) build the Feed around or on top of the Publisher Licensed Content (e.g., a wrapper). In addition, as it relates to the container or unit that holds the Publisher Licensed Content, Publisher grants Taboola the right to (w) move its location; (x) reduce the size or hide it entirely; (y) add a scroll bar; and

Appears in 1 contract

Samples: Publisher Agreement

Grant of Rights. a. Taboola grants Publisher a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIs, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (the Taboola BackstageAnalytics Dashboard”) solely for purposes of tracking performance of the Platform and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, feature for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In addition, during the Term, where applicable, Taboola hereby grants Publisher a non-exclusive, non-transferable, non- sublicensable, limited, and revocable right to copy and use the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology therein. Taboola may permanently or temporarily stop providing any features within the SDK, or support the SDK, at Taboola’s sole discretion. c. Publisher grants Taboola the right during the Term to (i) place the Platform and Taboola Sponsored Content (and any associated APIs, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary preview of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews of the Platform served to Visitors accessing the Property through Taboola News and Taboola shall keep 100% of the Gross Revenue derived from the Platform during any Taboola News Session. For clarity, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use Publisher’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Publisher Agreement

Grant of Rights. a. Taboola grants Publisher Company a limited, non-exclusive, non- assignable, non-transferable, non-sublicensable, royalty-free right during the Term to access and use (a) the Platform (including Recommendations) and any associated APIsSDK, code, or software (including any updates and enhancements) on the Properties as described above and as mutually agreed between the Parties, and (b) Taboola’s proprietary analytics and management dashboard (“Taboola Backstage”) solely for purposes of tracking performance of the Platform Recommendations and reviewing the analytics associated with the Properties. For clarity, during the Term, Publisher shall have the right to use, to the extent made available at scale to other publishers, the code for Taboola Read More (“Taboola Read More”), which truncates the Property article and replaces the removed text with a “Read More” button and the Platform implemented directly below, until a user clicks on the “Read More” button, which will cause the article to expand and the Platform to appear directly below the end of the full article. During the Term, Taboola may also offer Publisher Company the right to use certain experimental features that are made available on a test basis (“Beta Features”), which Taboola may modify or remove at any time. Taboola may modify any feature, for reasons that it believes, in its sole discretion, are necessary to comply with any applicable law, self-regulatory rule or principle, or consumer disclosure standard or best practice. b. In additionIf applicable, during the Term, where applicable, Taboola hereby grants Publisher Company a non-exclusive, non-transferable, non- non-sublicensable, limited, and revocable right to copy and use then-current version of the SDK (including any related documentation as may be updated by Taboola from time to time) with mobile application Properties, solely to serve Recommendations as set forth herein and in a manner that complies with the technical and implementation requirements as provided under this Agreement or informed by Taboola from time to time. If Taboola makes available any upgrades, patches, enhancements, or fixes for the SDK (“Updates”), such Updates will become part of the SDK. Taboola shall provide Publisher with written notice of any such Updates (email shall be sufficient), and Publisher Company shall implement the Updates within fourteen (14) days of its release. Publisher shall not (a) copy, modify, or adapt the SDK or any technology therein, or (b) rent, lease, sublicense, sell, assign, loan, or otherwise transfer the SDK or any technology thereinat least once each quarter. Taboola may permanently or temporarily stop providing any features within the SDK, or support for the SDK, at Taboola’s sole discretion. c. Publisher Company grants Taboola the right during the Term to (i) place serve the Platform and Taboola Sponsored Content Recommendations (and any associated APIsSDK, code, software, or cookies involved in providing the Services) on the Properties, and to crawl the Properties (either directly or through a third party) and to interact with the Platform Recommendations for the purposes of developing, optimizing, and serving Recommendations through the Services; (ii) track and analyse the performance of the Services (either directly or through a third party); (iii) conduct tests on how Visitors interact with the Properties or Recommendations to facilitate maintenance and optimization of the Services; and (iv) drive traffic to the Properties by including Publisher in “Taboola News” (which name Taboola reserves the right to change at its sole discretion at any time), whereby it will link to or recommend the Publisher Content and Properties in the Platform that is implemented on third party publisher properties or devices on which Taboola has the right to serve Recommendations, which, when clicked upon, will either take Visitors (x) directly to the Properties or (y) first to a page containing a summary conduct automated A/B tests of the Publisher Content wherefrom Visitors can click through to the Properties (provided that notwithstanding the Compensation set forth in Section IV above, Publisher shall not be compensated for any advertising revenue generated by or pageviews different variations of the Platform served on up to Visitors accessing the Property through Taboola News and Taboola shall keep 100% fifteen percent (15%) of the Gross Revenue derived from the Platform during any Taboola News SessionCompany’s traffic. For clarityWith prior written approval by Company, no pageviews of the Platform during a Taboola News Session shall be counted as a Recommendation Pageview. For purposes of this clause, a “Taboola News Session” is the duration of a visit to the Property by a Visitor who arrives to such Property through Taboola News; Taboola shall have the right to use, and to grant third parties who have implemented Taboola News on their properties or devices the right to use, Publisher’s name and logo); and (v) purchase programmatic demand on Publisher’s behalf to provide the Services. Taboola may use PublisherCompany’s name and logo when referring to Taboola’s customers in Taboola marketing materials. d. To the extent that the Parties agree, at any time during the Term, that Taboola will integrate Publisher Licensed Content into the Feed, Publisher grants Taboola the right to either (i) load the Publisher Licensed Content code (e.g., JavaScript or HTML code); (ii) move the Publisher Licensed Content into the Feed; or

Appears in 1 contract

Samples: Utility Agreement

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