Housemarks. Each Party acknowledges the goodwill and reputation that has been associated with the other Party’s Housemarks over the years, and shall use such Housemarks in a manner that maintains and promotes such goodwill and reputation and is consistent with trademark guidelines. Each Party shall take all reasonable precautions and actions to protect the goodwill and reputation that has inured to the other Party’s Housemarks, shall refrain from doing any act that is reasonably likely to impair the reputation of such Housemarks, and shall cooperate fully to protect such Housemarks.
Appears in 6 contracts
Samples: Commercialization Agreement, Collaboration Agreement (Theravance Inc), Commercialization Agreement (Theravance Biopharma, Inc.)
Housemarks. Each Party acknowledges the goodwill and reputation that has been associated with the other Party’s 's Housemarks over the years, and shall use such Housemarks in a manner that maintains and promotes such goodwill and reputation and is consistent with trademark guidelines. Each Party shall take all reasonable precautions and actions to protect the goodwill and reputation that has inured to the other Party’s 's Housemarks, shall refrain from doing any act that is reasonably likely to impair the reputation of such Housemarks, and shall cooperate fully to protect such Housemarks.
Appears in 2 contracts
Samples: Collaboration Agreement (Theravance Inc), Collaboration Agreement (Theravance Inc)
