Common use of ICQ PROMOTION OF MP AREAS Clause in Contracts

ICQ PROMOTION OF MP AREAS. ICQ will provide MP with the Promotions described herein in the areas specified in Exhibit A. Subject to MP's reasonable approval, ICQ will have the right to fulfill its promotional commitments with respect to any of the foregoing by providing MP comparable promotional placements in appropriate alternative areas of the ICQ Network so long as such alternative areas have demographic and audience reach comparable to the ICQ Service . In addition, if ICQ is unable to deliver any particular Promotion, ICQ will work with MP to provide MP, as its sole remedy, a comparable promotional placement. ICQ reserves the right to redesign or modify the organization, structure, Look and Feel navigation and other elements of any part of the ICQ Network at any time, including without limitation, by adding or deleting channels, subchannels and/or screens and/or making fundamental changes to the look and feel, navigation or other elements of the ICQ Service. In the event such modifications materially and adversely affect any specific Promotion, ICQ will work with MP to provide MP, as its sole remedy, a comparable promotional placement. Except to the extent expressly described herein (including but not limited to in Exhibit A), the exact form, placement, integration and nature of such Promotions shall be determined by ICQ in it's reasonable editorial discretion. As used throughout this Agreement, the phrases "comparable promotional placements" or "comparable promotions" shall mean placements which are of comparable overall value, to be determined based on a variety of factors, including size, quality, type (e.g., integrated or banner), location (i.e., page or screen and the subject matter thereof), demographically targeted relevance, and audience reach (taking into account the targeted nature of the placement). The Parties agree that comparable placements for integrated promotional placements shall be other integrated placements.