Common use of Impax Efforts Clause in Contracts

Impax Efforts. Impax shall: (a) diligently provide the Services in accordance with the terms of this Agreement and Shire’s reasonable directions. Such efforts shall not be less than those that Impax exerts to promote other products, even if the Services are, or may be, in competition with any other product or services being marketed or promoted by Impax or its Affiliates; (b) ensure that those of its personnel whose decisions are necessary for the performance of the Services are available to Shire at all reasonable times upon reasonable notice for consultation on any matter relating to the Services; (c) ensure that the Sales Force promotes the Shire Product either in the Primary Position Detail or the Secondary Position Detail as set forth in Schedule 3 (unless otherwise requested by Shire and agreed to by the Parties); and (d) use commercially reasonable efforts to ensure that the Sales Force meets the targets set out in the Call Plan.