Common use of Implementation of GMSS Services Clause in Contracts

Implementation of GMSS Services. Unless otherwise agreed to by Google in writing, Customer shall implement the GMSS Services in a manner that: (a) conforms to the Google Mobile Branding Guidelines (located at the URL noted in Section 4.3 of the Master Agreement) (b) conforms to the screenshots and specifications to be mutually agreed upon by the parties; provided, that the parties shall determine in good faith which screenshots and specifications shall be acceptable as a basis for conformance; and (c) otherwise complies with the technical and implementation requirements provided by Google from time to time, including those instructions contained in the documentation setting forth the GMSS Protocol. Without limiting the foregoing, Customer acknowledges and agrees to the following: (a) GMSS Boxes and Queries. Customer shall implement on each GMSS Site a GMSS Box for Subscribers to enter GMSS Queries. Customer may implement on approved Customer Phone Applications a GMSS Box for Subscribers to enter GMSS Queries. GMSS Boxes may only be located on a GMSS Site and approved Customer Phone Applications, and on no other website, application or property. Customer agrees to place the GMSS Box above the fold on the default page of the GMSS Site. The format and location of each GMSS Box on each GMSS Site and approved Customer Phone Application is subject to the written consent of Google, such consent not to be unreasonably withheld, conditioned or delayed. Unless (and then only to the extent) otherwise approved by Google in writing, Customer understands and agrees that: (a) queries sent to Google for processing under its GMSS Service may be initiated only by Subscribers entering text into GMSS Boxes on the GMSS Site and approved Customer Phone Applications as provided herein; and (b) Customer shall send any and all queries generated on the GMSS Site and approved Customer Phone Applications as provided in subsection (a) above to Google for processing under its GMSS Services in accordance with the requirements provided by Google, without editing, filtering, truncating, appending terms to or otherwise modifying such GMSS Queries, either individually or in the aggregate (except to add metadata as agreed in advance by Google). Notwithstanding anything to the contrary, Google shall have no obligation to process GMSS Queries that are not sent in compliance with the requirements of this Agreement.