Initial Press Release. The Parties shall issue a mutually approved, initial press release promptly after the Effective Date. The Parties agree that this press release shall be in the form of the press release attached to this Agreement as Exhibit C.
Appears in 4 contracts
Samples: Cell Line Collaboration and License Agreement (Athersys, Inc / New), Extended Collaboration and License Agreement (BTHC VI Inc), Extended Collaboration and License Agreement (Athersys, Inc / New)