Common use of Licensee’s Use of Other Marks Clause in Contracts

Licensee’s Use of Other Marks. A. Licensee will not use in any manner any of the System in connection with any Other Xxxx(s) (except the Licensee Marks), without Licensor’s prior written approval in Licensor’s sole discretion. B. Licensee will not use any name or Other Xxxx (including the Licensee Marks) in connection with the Licensed Business or the Projects that may infringe upon, or tend to be confused with, dilute or otherwise violate a third party’s trade name, trademark, or other rights in intellectual property. C. Except as otherwise expressly permitted by Section 9.3 and 9.5, Licensee will not use or permit the use of any Other Xxxx (except for the Licensee Marks) in connection with the Licensed Business or the Projects or in any Marketing Content, advertising of, for, relating to or involving the Licensed Business or the Projects or its operation without Licensor’s prior approval, which approval may be granted or withheld in Licensor’s sole discretion; provided, however, nothing in this Section 13.3.C is intended to prohibit Licensee or its Affiliates from utilizing Other Marks in connection with the operation of country clubs, spas, golf courses, food and beverage outlets, gift and sundry shops in the ordinary course of business at Projects.

Licensee’s Use of Other Marks. A. Licensee will not use in any manner any of the System in connection with any Other Xxxx(s) (except the Licensee Marks), without Licensor’s prior written approval in Licensor’s sole discretion. B. Licensee will not use any name or Other Xxxx (including the Licensee Marks) in connection with the Licensed MVW Xxxx-Xxxxxxx Business or the Projects that may infringe upon, or tend to be confused with, dilute or otherwise violate a third party’s trade name, trademark, or other rights in intellectual property. C. Except as otherwise expressly permitted by Section 9.3 and 9.5, Licensee will not use or permit the use of any Other Xxxx (except for the Licensee Marks) in connection with the Licensed MVW Xxxx-Xxxxxxx Business or the Projects or in any Marketing Content, advertising of, for, relating to or involving the Licensed MVW Xxxx-Xxxxxxx Business or the Projects or its operation without Licensor’s prior approval, which approval may be granted or withheld in Licensor’s sole discretion; provided, however, nothing in this Section 13.3.C is intended to prohibit Licensee or its Affiliates from utilizing Other Marks in connection with the operation of country clubs, spas, golf courses, food and beverage outlets, gift and sundry shops in the ordinary course of business at Projects.