Common use of Marketing and Public Relations Clause in Contracts

Marketing and Public Relations. In accordance with applicable laws, regulations and ethical standards, Business Manager shall use its best efforts to provide such marketing, support, advertising and public relations services as are appropriate to promote and market the Practice's Professional Eye Care Services. Such services shall be subject to review by the Local Advisory Council. At the option of Business Manager and to the extent permitted by law, the Business Manager's corporate name may be included on any or all signage, letterhead, advertisements, announcements and the like relating to Professional Eye Care Services provided by the Practice. Marketing support services include training the Practice's personnel concerning marketing techniques, providing written materials that may be used in marketing, and providing technical assistance to the Practice's personnel engaged in direct marketing efforts such as administrative support and assistance in contract negotiation and implementation. Business Manager shall not perform direct marketing to potential sources of business, but shall provide assistance to the Practice's personnel who perform any such direct marketing as set forth above. Use of the Practice's name in any advertising or promotions shall require the Practice's advance approval.

Marketing and Public Relations. In accordance with applicable --------------------------------- laws, regulations and ethical standards, Business Manager shall use its best efforts to provide such marketing, support, advertising and public relations services as are appropriate to promote and market the Practice's Professional Eye Care Services. Such services shall be subject to review by the Local Advisory Council. At the option of Business Manager and to the extent permitted by law, the Business Manager's corporate name may be included on any or all signage, letterhead, advertisements, announcements and the like relating to Professional Eye Care Services provided by the Practice. Marketing support services include training the Practice's personnel concerning marketing techniques, providing written materials that may be used in marketing, and providing technical assistance to the Practice's personnel engaged in direct marketing efforts such as administrative support and assistance in contract negotiation and implementation. Business Manager shall not perform direct marketing to potential sources of business, but shall provide assistance to the Practice's personnel who perform any such direct marketing as set forth above. Use of the Practice's name in any advertising or promotions shall require the Practice's advance approval.