Common use of Marketing Efforts Clause in Contracts

Marketing Efforts. Both parties shall make reasonable efforts to support each other's marketing and sales efforts. Licensor may reference OEM’s name and use OEM’s logo and trademarks as well as indicate that OEM is an OEM of the Software in Licensor’s business development and marketing efforts and materials (both printed and online), including without limitation its website. Further, promptly after execution of this Agreement, the parties shall work together in good faith to issue a press release announcing the relationship created hereunder.