Common use of Marketing Expenses Clause in Contracts

Marketing Expenses. Marketing Expenses shall be the sum of Selling Expenses, Marketing Management, Market and Consumer Research, Advertising, Trade Promotion, Consumer Promotion, and Education Expenses, each of which is specified below, and all other costs which are generally consistent with the Marketing Plan and attributable to the sale, promotion or marketing of Licensed Products.

Marketing Expenses. Marketing Expenses shall be the sum of Selling Expenses, Marketing Management, Market and Consumer Research, Advertising, Trade Promotion, Consumer Promotion, and Education Expenses, each of which is specified below, and all other costs which are generally consistent with the Marketing Commercialization Plan and attributable to the sale, promotion or marketing of Licensed ProductsProducts in the Territory.

Marketing Expenses. Marketing Expenses means the costs incurred by a Party, excluding Allocated Administration Expenses and Sales Force Expenses, which are generally consistent with the Commercialization Plan (and associated budget) and are specifically attributable to the sale, promotion, and/or marketing of a Licensed Product in the U.S. Territory. Marketing Expenses shall be the sum of Selling Expenses, Marketing Management, Market and Consumer Research, Advertising, Trade Promotion, and Consumer Promotion, and Education Expenses, Promotion (each of which is specified below), and all other costs which are generally consistent with the Marketing Plan and attributable to the sale, promotion or marketing cost of Licensed Productsperforming Non-Registrational Trials (as defined in Section 1.49).

Marketing Expenses. Marketing Expenses means the costs incurred by a Party, excluding Allocated Administration Expenses and Sales Force Expenses, which are generally consistent with the Commercialization Plan (and associated budget) and are specifically attributable to the sale, promotion, and/or marketing of a Licensed Product in the U.S. Territory. Marketing Expenses shall be the sum of Selling Expenses, Marketing Management, Market and Consumer Research, Advertising, Trade Promotion, Consumer Promotion, and Education Expenses, Expenses (each of which is specified below), and all other costs which are generally consistent with the Marketing Plan and attributable to the sale, promotion or marketing cost of Licensed Productsperforming Non-Registrational Trials (as defined in Section 1.44).