Common use of Marketing Expenses Clause in Contracts

Marketing Expenses. Marketing expenses increased by 16.7% to RMB11.1 billion (US$1.5 billion) for the second quarter of 2023 from RMB9.5 billion for the second quarter of 2022, marketing expenses as a percentage of net revenues was 3.8% for the second quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities.

Marketing Expenses. Marketing expenses increased by 16.722.1% to RMB11.1 RMB27.2 billion (US$1.5 4.2 billion) for the second quarter full year of 2023 2020 from RMB9.5 RMB22.2 billion for the second quarter full year of 2022, marketing expenses as a percentage of net revenues was 3.8% for the second quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities2019.

Marketing Expenses. Marketing expenses increased by 16.756.6% to RMB11.1 RMB7.0 billion (US$1.5 1.1 billion) for the second first quarter of 2023 2021 from RMB9.5 RMB4.5 billion for the second first quarter of 2022, marketing expenses as a percentage of net revenues was 3.8% for the second quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities2020.

Marketing Expenses. Marketing expenses increased by 16.728.2% to RMB11.1 RMB13.4 billion (US$1.5 2.1 billion) for the second fourth quarter of 2023 2021 from RMB9.5 RMB10.4 billion for the second fourth quarter of 2022, marketing expenses as a percentage of net revenues was 3.8% for the second quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities2020.

Marketing Expenses. Marketing expenses increased by 16.742.7% to RMB11.1 RMB38.7 billion (US$1.5 6.1 billion) for the second quarter full year of 2023 2021 from RMB9.5 RMB27.2 billion for the second quarter full year of 2022, marketing expenses as a percentage of net revenues was 3.8% for the second quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities2020.

Marketing Expenses. Marketing expenses increased by 16.726.7% to RMB11.1 RMB10.4 billion (US$1.5 1.6 billion) for the second fourth quarter of 2023 2020 from RMB9.5 RMB8.2 billion for the second fourth quarter of 2022, marketing expenses as a percentage of net revenues was 3.8% for the second quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities2019.

Marketing Expenses. Marketing expenses increased by 16.724.4% to RMB11.1 RMB8.7 billion (US$1.5 1.4 billion) for the second first quarter of 2023 2022 from RMB9.5 RMB7.0 billion for the second first quarter of 2021. Research and Development Expenses. Research and development expenses was RMB4.4 billion (US$0.7 billion) for the first quarter of 2022, marketing expenses as a percentage of net revenues was 3.8% compared to RMB4.5 billion for the second first quarter of 2023, compared to 3.5% for the same period last year, mainly due to the increased spending in promotion activities2021.