Common use of Marketing Fee Clause in Contracts

Marketing Fee. (a) In consideration of developing the Branded Products and the Good Xxx Insurance Agency contemplated under this Agreement, the GMACI Agency shall pay or cause to be paid to the Good Xxx Insurance Agency a fee (the “Marketing Fee”) on all Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier during the Term of this Agreement (the “New GMACI Carrier Policies”). The Marketing Fee payable with respect to Good Xxx Members shall be equal to XXXXX of Direct Written Premiums for RV Insurance and XXXXX of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Good Xxx Members. The Marketing Fee payable with respect to Camping World Customers shall be equal to XXXXX of Direct Written Premiums for RV Insurance and XXXXX of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Camping World Customers. (b) The GMACI Agency will continue to pay the Marketing Fee to the Good Xxx Insurance Agency or its designee following the expiration or termination of this Agreement with respect to the New GMACI Carrier Policies in existence on the date of expiration or termination of this Agreement for as long as such New GMACI Carrier Policies remain in force. Good Xxx and Camping World agree, and agree to cause each of its subsidiaries, including the Good Xxx Insurance Agency, not to target and directly market the policyholders of the New GMACI Carrier Policies to replace the New GMACI Carrier Policies. More specifically, Good Xxx and Camping World agree, and agree to cause each of its subsidiaries, including the Good Xxx Insurance Agency, not to move the New GMACI Carrier Policies to another carrier (called a “book-roll”) unless the policyholder of the New GMACI Carrier Policy first initiates contact with the Good Xxx Insurance Agency, requests quotes from Other Carriers and opts to move to such Other Carrier. (c) In the event the GMACI Agency terminates this Agreement for material breach by either Good Xxx or Camping World, the GMACI Agency’s obligation to pay the Marketing Fees pursuant to this Section VIII.1 shall immediately terminate.

Marketing Fee. (a) In consideration of developing the Branded Products and the Good Xxx Sxx Insurance Agency contemplated under this Agreement, the GMACI Agency shall pay or cause to be paid to the Good Xxx Sxx Insurance Agency a fee (the “Marketing Fee”) on all Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier during the Term of this Agreement (the “New GMACI Carrier Policies”). The Marketing Fee payable with respect to Good Xxx Affinity Members shall be equal to XXXXX [*] of Direct Written Premiums for RV Insurance and XXXXX [*] of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Good Xxx Affinity Members. The Marketing Fee payable with respect to Camping World Customers shall be equal to XXXXX [*] of Direct Written Premiums for RV Insurance and XXXXX [*] of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Camping World Customers. (b) The GMACI Agency will continue to pay the Marketing Fee to the Good Xxx Sxx Insurance Agency or its designee following the expiration or termination of this Agreement with respect to the New GMACI Carrier Policies in existence on the date of expiration or termination of this Agreement for as long as such the New GMACI Carrier Policies remain are in force. Good Xxx Affinity and Camping World agree, and agree to cause each of its subsidiaries, including the Good Xxx Sxx Insurance Agency, not to target and directly market the policyholders of the New GMACI Carrier NGIC Policies to replace the New GMACI Carrier Policies. More specifically, Good Xxx Affinity and Camping World agree, and agree to cause each of its subsidiaries, including the Good Xxx Sxx Insurance Agency, not to move the New GMACI Carrier Policies to another carrier (called a “book-roll”) unless the policyholder of the New GMACI Carrier Policy first initiates contact with the Good Xxx Sxx Insurance Agency, requests quotes from Other other Carriers on the Choice Platform and opts to move to such Other another Carrier. Following the termination or expiration of this Agreement, the Good Sxx Insurance Agency may market other Insurance and Insurance Products to the policyholders of the New GMACI Carrier Policies following expiration or termination of this Agreement as long as the GMACI Carrier continues to be a carrier on the Choice Platform. (c) In the event the GMACI Agency terminates this Agreement for material breach by either Good Xxx Affinity or Camping World, the GMACI Agency’s obligation to pay the Marketing Fees pursuant to this Section VIII.1 shall immediately terminate.

Marketing Fee. (a) In consideration of developing the Branded Products and the Good Xxx Insurance Agency contemplated under this Agreement, the GMACI Agency shall pay or cause to be paid to the Good Xxx Insurance Agency a fee (the “Marketing Fee”) on all Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier during the Term of this Agreement (the “New GMACI Carrier Policies”). The Marketing Fee payable with respect to Good Xxx Affinity Members shall be equal to XXXXX XXXXXX of Direct Written Premiums for RV Insurance and XXXXX of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Good Xxx Affinity Members. The Marketing Fee payable with respect to Camping World Customers shall be equal to XXXXX XXXXXX of Direct Written Premiums for RV Insurance and XXXXX of the Direct Written Premium for all other Insurance and Insurance Products underwritten, written or issued by the GMACI Carrier to Camping World Customers. (b) The GMACI Agency will continue to pay the Marketing Fee to the Good Xxx Insurance Agency or its designee following the expiration or termination of this Agreement with respect to the New GMACI Carrier Policies in existence on the date of expiration or termination of this Agreement for as long as such the New GMACI Carrier Policies remain are in force. Good Xxx Affinity and Camping World agree, and agree to cause each of its subsidiaries, including the Good Xxx Insurance Agency, not to target and directly market the policyholders of the New GMACI Carrier NGIC Policies to replace the New GMACI Carrier Policies. More specifically, Good Xxx Affinity and Camping World agree, and agree to cause each of its subsidiaries, including the Good Xxx Insurance Agency, not to move the New GMACI Carrier Policies to another carrier (called a “book-roll”) unless the policyholder of the New GMACI Carrier Policy first initiates contact with the Good Xxx Insurance Agency, requests quotes from Other other Carriers on the Choice Platform and opts to move to such Other another Carrier. Following the termination or expiration of this Agreement, the Good Xxx Insurance Agency may market other Insurance and Insurance Products to the policyholders of the New GMACI Carrier Policies following expiration or termination of this Agreement as long as the GMACI Carrier continues to be a carrier on the Choice Platform. (c) In the event the GMACI Agency terminates this Agreement for material breach by either Good Xxx Affinity or Camping World, the GMACI Agency’s obligation to pay the Marketing Fees pursuant to this Section VIII.1 shall immediately terminate.