Marketing Fund. County has established a marketing fund for the Airport to conduct sales promotions, Airport-wide advertising, and related activities intended to promote the Airport and its tenants. Commencing January 1 of each calendar year, TENANT shall be required to make an annual marketing fund payment in the amount of ten thousand dollars ($10,000.00). TENANT agrees to pay this amount on or before January I of each year. All monies received by the Airport for the marketing fund shall be used solely for the purpose of Airport tenants' promotions and directly related expenses. In the event any year of the LEASE contains less than 12 months, TENANT shall pay a pro-rata portion of the annual amount corresponding to the number of months remaining in that calendar year. For example, if the LEASE commences on November 1, TENANT shall pay the monthly pro-rata portion ($833.33 per month) of the annual marketing fund amount for November and December (totaling $1,666.66). Then, commencing on January 1, TENANT shall make the full annual marketing fund payment of $10,000.00. Should the LEASE expire on September 15, TENANT shall pay a pro-rata portion of the annual amount for the months of January through September.
Marketing Fund. Bank will establish and administer the Marketing Fund in accordance with the provisions set forth on Schedule 6.2 hereto.
Marketing Fund. (a) During the term hereof, Landlord shall maintain a marketing fund ("Marketing Fund") which shall be used by Landlord to pay all costs and expenses associated with the formulation and carrying out of an ongoing program for the promotion of the Shopping Center, which program may include, without limitation, special events, shows, displays, signs, marquees, decor, seasonal events, advertising for the Shopping Center, promotional literature to be distributed within and outside the Shopping Center and other activities within the Shopping Center designed to attract customers.
Marketing Fund. Our experience and business judgment is that a unified marketing program, on both a local and broader level, is an essential factor in the potential success of all Plantation Stores, to achieve top-of-mind awareness in potential customers, to build and retain goodwill associated with the Names and Marks thereby hopefully benefiting all Coffee Plantation operators, to create improved brand loyalty among new and future customers and to achieve a favorable retail position for all Plantation Stores. To maximize the possibility of obtaining these goals, you and we have agreed to a marketing program as follows: We've instituted an advertising, publicity and marketing fund (the "Marketing Fund") for such advertising, advertising-related, marketing and/or public relations programs, services and/or materials as we, in our sole and absolute discretion, may deem necessary or appropriate to promote Plantation Stores. The Marketing Fund may be combined with any marketing fund otherwise established for Plantation Stores and the funds merged for use in accordance with this Agreement. You will contribute to the Marketing Fund three percent (3%) of the Gross Sales of your Plantation Store (we may reduce or waive this amount on an individual or other basis in our sole and absolute discretion.) Marketing Fund Contributions will be calculated and paid at the same time, in the same manner, and for the same periods, as royalty payments. We will cause each Plantation Store owned by us or any affiliate to make contributions to the Marketing Fund based on the contribution rate generally in effect at the time such Plantation Store most recently came under our ownership. You understand that, due to differing forms of Franchise Agreements or otherwise, some Coffee Plantation Franchisees may 36 have different Marketing Fund and/or other obligations than in this Agreement. We will have sole and absolute discretion over all matters relating to the Marketing Fund in any way, including (but not limited to) its management, all financial matters, expenditures, receipts and/or investments by the Marketing Fund, timing of expenditures, creative concepts, content, materials and endorsements for any marketing programs, together with the geographic, market, and media placement and allocation thereof. The Marketing Fund may be used, in our sole and absolute discretion, to (among other things) pay costs of new product development, menu boards and other signage, preparing, producing, distributing a...
Marketing Fund. (a) For the purposes of this clause 13 “
Marketing Fund. (a) We have created a special fund called the "Healthy Bites Grill Marketing Fund" (the "Marketing Fund"), into which the Advertising Contributions are deposited for the general benefit of all Franchise Units and Company Units who contribute to the Marketing Fund.
Marketing Fund. 1. Bank will establish (by creation of a record maintained by Bank) and administer a marketing fund (“Marketing Fund”) to be used to execute marketing activities pursuant to the Marketing Plan, including [***], as defined below, or other activities as approved by the Operating Committee.
Marketing Fund. 28 SECTION 7.6
Marketing Fund. If required by Section 1.11 above, Landlord shall establish a marketing fund (the "Marketing Fund") to market, advertise and promote the entire Project in accordance with long-range, coordinated marketing plans including advertising through various media, a community relations program, special events and promotions. Tenant shall make a contribution to the Marketing Fund in the amount specified in Section 1.11. The Marketing Fund contribution shall be increased (but never decreased), effective on the first day of each calendar year during the Lease Term, in accordance with the procedure described in Section 5.8 (for which purposes "Base Amount" shall mean the amount specified in Section 1.11, "Base Month" shall mean the month in which the Rent Commencement Date occurs, and "Month of Adjustment" shall mean any month in which the Marketing Fund contribution is to be increased pursuant to this Section). Such Marketing Fund contribution shall be made in advance as of the first day of each calendar year upon receipt of landlord's invoice for same. Landlord shall control and administer the Marketing Fund with advice from such advisory group as a majority of the tenants at the Project shall select and Landlord shall have the right to recoup from the Marketing Fund its costs of administering the Marketing Fund.
Marketing Fund. Management Company will, during the term of this Agreement, maintain, manage and administer the Marketing Fund for the benefit of all hotels in the Fairfield Inn system. Owner will contribute to the Marketing Fund an annual amount determined by Management Company, such amount to be contributed on an Accounting Period basis within thirty days after the end of each Accounting Period; provided, however, that if any Fairfield Inn property in the system at any time shall not be required to contribute to the Marketing Fund or is required to contribute on a basis that is more favorable to the owner thereof than the foregoing, then the contribution to the Marketing Fund hereunder shall be calculated and paid on the same basis as for such other Fairfield Inn property. Funds in the Marketing Fund shall be expended only for the purposes of the Marketing Fund. Management Company shall furnish to Owner, upon request, an annual report setting forth the amount of contributions to the Marketing Fund and the general breakdown of expenditures therefrom during the preceding Fiscal Year.
