Common use of Marketing Image Clause in Contracts

Marketing Image. (a) For the purposes of marketing, advertising and promotional collateral: (i) used or produced by the AFL and AFL Clubs; or (ii) used or produced by AFL corporate partners or AFL Club Sponsors for leveraging sponsorship of the AFL or sponsorship of an AFL Club; or (iii) for AFL Licensees or retailers of AFL licensed commodities to promote AFL licensed commodities four (4) or more Players in the one match day image equally represented constitutes a “marketing image” and, subject to the “featured player” provision set out below, will not require individual Player approval to be sought nor any commercial payment to be made, instead reverting to the category of “marketing image” (Marketing Image). (b) Where the AFL seeks approval for the use of the Images of Players to be used in a Licensing Activity that is not a Marketing Image (as defined above), the AFL will seek approval of such use via the AFLPA under the featured player provision.

Marketing Image. (a) For the purposes of marketing, advertising and promotional collateral: (i) used or produced by the AFL and AFL Clubs; or (ii) used or produced by AFL corporate partners or AFL Club Sponsors for leveraging sponsorship of the AFL or sponsorship of an AFL Club; or (iii) for AFL Licensees or retailers of AFL licensed commodities to promote AFL licensed commodities four (4) or more Players Player Images in the one match day image equally represented constitutes a “marketing image” and, subject to the “featured player” provision set out below, will not require individual Player approval to be sought nor any commercial payment to be made, instead reverting to the category of “marketing image” (Marketing Image). (b) Where the AFL seeks approval for the use of the Images of Players to be used in a an AFL Licensing Activity that is not a Marketing Image (as defined above), the AFL will seek approval of such use via the AFLPA under the featured player provision.