Common use of Marketing Plans Clause in Contracts

Marketing Plans. Contractor and Covered California recognize that Covered California Enrollees and other health care consumers benefit from efforts relating to outreach activities designed to increase health awareness and encourage enrollment. The parties shall create and share marketing plans on an annual basis and at such other intervals as may be reasonably requested by Covered California. The marketing plans of Covered California and Contractor shall include proposed and actual marketing approaches, spending amounts (proposed and actuals when available), messaging and channels, and provide samples of any planned marketing materials and related collateral. The Contractor shall include this information for both Covered California on and off-exchange individual market efforts. Covered California shall treat these materials as confidential consistent with Section 1.4.1.

Marketing Plans. Contractor and Covered California recognize that Covered California Enrollees and other health care consumers benefit from efforts relating to outreach activities designed to increase health awareness and encourage enrollment. The parties shall create and share marketing plans on an annual basis and at such other intervals as may be reasonably requested by Covered California. The marketing plans of Covered California and Contractor shall include proposed and actual marketing approaches, spending amounts (proposed and actuals when available), messaging and channels, and provide samples of any planned marketing materials and related collateral. The Contractor shall include this information for both Covered California on and off-exchange individual market efforts. Covered California shall treat these materials as confidential consistent with Section 1.4.1.

Marketing Plans. Contractor and Covered California recognize that Covered California Enrollees and other health care consumers benefit from efforts relating to outreach activities designed to increase health awareness and encourage enrollment. The parties shall create and share marketing plans on an annual basis and at such other intervals as may be reasonably requested by Covered California. The marketing plans of Covered California and Contractor shall include proposed and actual marketing approaches, spending amounts (proposed and actuals when available), messaging and channels, and provide samples of any planned marketing materials and related collateral. The Contractor shall include this information for both Covered California on and off-exchange commercial products in the individual market effortsand small group product markets. Covered California shall treat these materials as confidential consistent with Section 1.4.1.

Marketing Plans. Contractor and Covered California recognize that Covered California Enrollees and other health care consumers benefit from efforts relating to outreach activities designed to increase health awareness and encourage enrollment. The parties shall create and share high-level marketing strategies and plans on an annual basis and at such other intervals as may be reasonably requested by Covered California. The marketing strategies and plans of Covered California and Contractor shall include address both new enrollment and renewal efforts. Contractor shall provide proposed and actual marketing approaches, spending amounts (proposed and actuals when available)communication strategies, messaging and channelschannel distribution strategies, and provide samples of any planned marketing materials and related collateral. The Contractor shall include this information for both Covered California on and off-exchange individual market efforts. Covered California shall treat these materials as confidential consistent with Section 1.4.1.