Common use of Merchant Identification Clause in Contracts

Merchant Identification. Merchant agrees to prominentlyand unequivocallyinform the cardholder of the identityof the Merchant at all points of interaction so that the cardholder readilycan identify the transaction. Card Associations Visa Europe Ltd, Visa U.S.A., Inc. and Visa International (“Visa”) and MasterCard International Incorporated (“MasterCard”) (the “Associations”) have developed rules and regulations (the “Association Rules”) that govern their member banks and merchants in the procedures, responsibilities and allocation of risk for payments made through the Associations. Byaccepting this CEA, Merchant is agreeing to complywith all such Association Rules.

Merchant Identification. Merchant agrees to prominentlyand unequivocallyinform prominently and unequivocally inform the cardholder of the identityof identity of the Merchant at all points of interaction so that the cardholder readilycan readily can identify the transaction. Card Associations Visa Europe Ltd, Visa U.S.A., Inc. and Visa International (“Visa”) and MasterCard International Incorporated (“MasterCard”) (the “Associations”) have developed rules and regulations (the “Association Rules”) that govern their member banks and merchants in the procedures, responsibilities and allocation of risk for payments made through the Associations. Byaccepting By accepting this CEA, Merchant is agreeing to complywith comply with all such Association Rules.

Merchant Identification. Merchant agrees to prominentlyand unequivocallyinform prominently and unequivocally inform the cardholder of the identityof identity of the Merchant at all points of interaction so that the cardholder readilycan readily can identify the transaction. Card Associations Visa Europe Ltd, Visa U.S.A., Inc. and Visa International (“Visa”) and MasterCard International Incorporated (“MasterCard”) (the “Associations”) have developed rules and regulations (the “Association Rules”) that govern their member banks and merchants in the procedures, responsibilities and allocation of risk for payments made through the Associations. Byaccepting By accepting this CEA, Merchant is agreeing to complywith comply with all such Association Rules.