MINIMUM LICENSED PRODUCT SUPPORT REQUIREMENTS Sample Clauses
MINIMUM LICENSED PRODUCT SUPPORT REQUIREMENTS. In order to support the sales of Licensed Products, BBC agrees to spend the following minimum amounts with respect to each Contract Year during the term of this Agreement:
6.7.1 an amount equal to ( * ) of Gross Sales of Licensed Products for advertising expenditures with respect to the Licensed Products;
6.7.2 an amount equal to ( * ) of Gross Sales of Licensed Products for trade allowances and market development funding (including coop advertising, store promotions, price discounts, payment terms and co-sponsored events) with respect to the Licensed Products; and
6.7.3 an amount equal to ( * ) of Gross Sales of Licensed Products for marketing (including promotions, couponing, in-store displays, free-standing newspaper inserts and so on) with respect to the Licensed Products.
MINIMUM LICENSED PRODUCT SUPPORT REQUIREMENTS. BBC agrees to use its best efforts to support sales of the Licensed Products, and during each Contract Year to spend not less than [ * ] or [ * ] per cent ([ * ]%) of Gross Sales of Licensed Products for such Contract Year (whichever is greater) for advertising expenditures, trade allowances, market development funding (including coop advertising, store promotions, price discounts, payment terms and co-sponsored events), and marketing (including promotions, couponing, in-store displays, free-standing newspaper inserts and so on) with respect to the Licensed Products.