Music and Video Rights. GGIAL hereby reserves all audio and video and performance rights (live or otherwise) at and in respect of the Airport (including the Location). The Licensee shall only be permitted to play such audio and video at the Airport (including the Location) or allow such performances, as may be permitted by GGIAL in writing and such permission may be denied to the Licensee without assigning any reason thereto. The Licensee shall at its own cost procure all licenses and Permits as may be required from time to time for playing such permitted audio and/or video and/or performances at the Airport.