Normative- Descriptive Approach Sample Clauses

Normative- Descriptive Approach. The third approach of viewing decision -making is based in terms of two general types of decision models . These two decision models are now commonly in us e. These are normative Model and descriptive model. The normative framework describes the traditional decision making situation in which a decision maker faces a known set o f alternatives and s elects a course of action by a rational selection process. This approach presumes, a decision maker is objectively optimizing a quantifiable measure of decision quality. (This may be a statistical measure because future is never completely known). There is , in other words, a normed scale against which decision can be measured - and it is often assumed, unlimited time and resources to devout to analyzing the decision. The descriptive framework incorporates adaptive or learning feature s and the act of choice spans many dimension of behavior, rational as well as non - rational. Descriptive models, by contrast, attempts to describe the way people really do make decisions. We don’t always have agreed upon measures of decision quality, we don’t usually have unlimited time and resources to devout to analyze a decision and we often have motivations that can be hard to explain or justify.