Common use of Obligations of Franchisee Clause in Contracts

Obligations of Franchisee. 6.1. In consideration of the rights granted and the services provided by Poshtel to Franchisee under this Agreement, Franchisee shall make the Initial Investment as set out in Schedule 2 to this Agreement. 6.2. At all times during the term of the Agreement, Franchisee shall: 6.2.1. represent Poshtel and market the Poshtel PopUp® Concept strictly in accordance with the Poshtel standards at the highest standards and not wilfully to do anything that could or might in the sole reasonable opinion of Poshtel: 6.2.1.1. bring Poshtel and/or the Poshtel PopUp® Concept into disrepute or damage the reputation of Poshtel and/or the Poshtel PopUp® Concept; 6.2.1.2. harm the distinctiveness and reputation of and/or the goodwill attached to Poshtel and/or the Poshtel PopUp® Concept; 6.2.1.3. permit the trademarks, the trade name or any other trademark and/or trade name owned or licensed by Poshtel or its affiliated companies, to become generic. 6.2.2. Promote and extend Poshtel and the Poshtel PopUp® Concept and to increase the popularity of Poshtel and the Poshtel PopUp® Concept; 6.2.3. Represent Poshtel and/or the Poshtel PopUp® Concept as Poshtel reasonably specifies, unless prevented from doing so by any applicable laws; 6.2.4. only represent Poshtel and/or the Poshtel PopUp® Concept within the Territory if otherwise not defined by this Agreement; 6.2.5. Obtain from Poshtel prior written consent for any improvement or modification to the Poshtel PopUp® Concept, or any ideas or any other business opportunity which comes to its attention; 6.2.6. without delay, inform Poshtel of any problems concerning the Poshtel PopUp® Concept; 6.2.7. not use the trademarks, trade names and/or any other Intellectual Property Rights for any other purpose than for representing Poshtel and the Poshtel PopUp® Concept; 6.2.8. perform such other sales-related services in relation to the Poshtel PopUp® Concept as Poshtel may reasonably require.