Partner Associations. 14.1 The following applies to the extent the Customer consumes Azure cloud resources in connection with the Private Cloud Services:
(a) The Customer must designate Interactive as the Digital Partner of Record (“DPOR”), Partner Admin Link (“PAL”), Claiming Partner of Record (“CPOR”) or similar, as may be required from time to time (“Partner Association”) to enable Microsoft to recognise Interactive as servicing the Customer’s Microsoft Cloud Environment. The Customer authorises Interactive to do all things necessary to designate Interactive as the relevant Partner Association on the Customer’s behalf.
(b) By designating Interactive as the relevant Partner Association, directly or by authorising a third party (including Interactive) to do so, the Customer consents to Microsoft paying fees to Interactive. The fees are for pre-sales support and may also include post-sales support. The fees are based on, and increase with, the size of the Customer’s Microsoft Azure cloud resources.