Common use of Pre-Launch Marketing Activities Clause in Contracts

Pre-Launch Marketing Activities. After the Effective Time and prior to the Approval Date, Coronado shall undertake the following pre-launch marketing activities with respect to the Product in furtherance of its obligations to Commercialize the Product (the “Pre-Launch Marketing Activities”): (a) Determine what is needed to facilitate an attractive reimbursement position within their plans and initiate applicable activities so as to be in a position to take the product to market after commercialization; (b) Determine what is needed to facilitate an attractive reimbursement position within the Medicare and Medicaid programs and initiate applicable activities so as to be in a position to take the product to market for commercialization; (c) Regularly connect with national and regional experts to develop advocacy behind the Product;