Common use of PROMOTION AND RESEARCH Clause in Contracts

PROMOTION AND RESEARCH. (a) Affiliate shall use reasonable efforts to promote, market and sell the Service to Subscribers and to the general public within the Operating Area of each System. Advertising, promotional, marketing and/or sales materials concerning the Service which are provided to Affiliate by G*A*C shall be used without any alteration, deletion, addition or any other change, unless such changes are approved by G*A*C prior to use by Affiliate.

PROMOTION AND RESEARCH. (a) Affiliate shall use commercially reasonable efforts efforts, as determined in its best business judgment, to promote, market and sell the Service to Subscribers subscribers and to the general public within the Operating Area of each System. Advertising, promotional, marketing and/or sales materials concerning the Service which are provided to Affiliate by G*A*C G.A.C, if used by Affiliate, shall be used without any alteration, deletion, addition or any other change, unless such changes are approved by G*A*C G.A.C prior to use by Affiliate.