Common use of PUBLICITY FOR THE ISSUE Clause in Contracts

PUBLICITY FOR THE ISSUE. 7.1 The Company agrees that, (i) during the restricted period, as described in the publicity guidelines/memorandum dated November 10, 2022 circulated by the legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directors, employees, representatives and agents (as applicable) are aware of and comply with the Publicity Memorandum. 7.2 The Company agrees to obtain the prior written approval of the BRLMs in respect of all advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs copies of all such Issue related material, in each case during the restricted period under Clause 7.1 above. 7.3 Subject to Applicable Law, the BRLMs may, at their own expense place advertisements in newspapers and other external publications or pitch-books describing their involvement in the Issue and the services rendered by them, and may use the Company’s name(s) and logo(s) in this regard, and that the BRLMs may use the names and/ or logos, as applicable, of the Company with a prior written consent from the Company, which will be required only on a one-time basis (which will not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the Company. The BRLMs agree that any public advertisements shall be issued only after the date on which the Equity Shares being offered pursuant to the Issue are approved for trading on the Stock Exchanges and, in the event that approval for trading on each of the Stock Exchanges occurs on different dates, the later date shall be the relevant date for purposes of this Clause 7.3. 7.4 The Company has entered into an agreement with a press/advertising agency to monitor news reports, for the period between the date of filing the DRHP and the date of closure of the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 The Company accepts full responsibility for the content of each of its advertisements, publicity material, interviews, announcements or any information contained in any document relating to the Issue. The BRLMs reserve the right to refuse to approve any such document or announcement and to require prevention of its distribution or publication if, in the discretion of the BRLMs, such document or announcement is incomplete or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or Applicable Law. 7.8 In the event that any advertisement, publicity material or any other media communications in connection with the Issue is made in breach of the restrictions in this Clause 7, the BRLMs shall have the right to request withdrawal or cancellation or denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay by the Company or the party that has made such communications.

PUBLICITY FOR THE ISSUE. 7.1 11.1 The Company agrees thatshall enter into an agreement with an advertising/public relations service provider/agency, (i) during in a form which is satisfactory to the restricted periodLead Manager, prior to filing of the Letter of Offer or such other extended date as described may be agreed to in writing by the Lead Manager. The Company shall ensure that the advertising/public relations service provider/agency so appointed, submits a report, in the publicity guidelines/memorandum dated November 10, 2022 circulated by form per the legal counsel to appointed for the purpose requirements under clause (11) of Schedule IX of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directorsin the format specified in Part E of Schedule X of the SEBI ICDR Regulations, employees, representatives and agents (as applicable) are aware of and comply to enable Lead Manager to submit compliance report with the Publicity MemorandumSEBI. 7.2 11.2 The Company agrees to shall obtain the prior written approval of the BRLMs Lead Manager, Xxxxxxx Xxxxxxxxx Xxxxxxxxx & Co (legal advisor to the Company as to Indian law) and Xxxxxxx & Co (legal advisor to the Lead Manager as to Indian law) in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs them copies of all such Issue Issue- related material. The Company shall ensure that all publicity materials including advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the SEBI ICDR Regulations and instructions given by the Lead Manager from time to time. The Company shall not make any misleading or incorrect statements or release any material or information, which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, broker or investor conference. Furthermore, the Company shall follow and comply with the restrictions prescribed by SEBI in respect of its corporate and product advertisements up to the listing of shares proposed to be issued in this Issue. 7.3 11.3 Subject to the Applicable LawLaws and laws regarding publicity restrictions issued by SEBI, the BRLMs Lead Manager may, at their its own expense expense, place advertisements in newspapers and other external publications or pitch-books describing their involvement in the Issue and the services rendered by themit, and may use the Company’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company with a prior written consent from the Company, which will be required only on a one-time basis (which will not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the CompanyIssue. The BRLMs agree Lead Manager agrees that any public such advertisements shall be issued only after the date on which the Rights Equity Shares being to be offered and issued pursuant to the Issue are approved for trading on the Stock Exchanges Exchange and, in the event that approval for trading on each of the Stock Exchanges Exchange occurs on different dates, the later date shall be the relevant date for purposes the purpose of this Clause 7.3Clause. 7.4 The Company has entered into an agreement with a press/advertising agency to monitor news reports, for the period between the date of filing the DRHP and the date of closure of the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 The Company accepts full responsibility for the content of each of its advertisements, publicity material, interviews, announcements or any information contained in any document relating to the Issue. The BRLMs reserve the right to refuse to approve any such document or announcement and to require prevention of its distribution or publication if, in the discretion of the BRLMs, such document or announcement is incomplete or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or Applicable Law. 7.8 In the event that any advertisement, publicity material or any other media communications in connection with the Issue is made in breach of the restrictions in this Clause 7, the BRLMs shall have the right to request withdrawal or cancellation or denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay by the Company or the party that has made such communications.

PUBLICITY FOR THE ISSUE. 7.1 11.1 The Company agrees thatshall enter into an agreement with an advertising/public relations service provider/agency, (i) during in a form which is satisfactory to the restricted periodLead Manager, prior to filing of the Letter of Offer or such other extended date as described may be agreed to in the publicity guidelines/memorandum dated November 10, 2022 circulated writing by the legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directors, employees, representatives and agents (as applicable) are aware of and comply with the Publicity MemorandumLead Manager. 7.2 11.2 The Company agrees to shall obtain the prior written approval of the BRLMs Lead Manager and the legal advisors as to Indian law in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs them copies of all such Issue Issue-related material. The Company shall ensure that all publicity materials including advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the SEBI ICDR Regulations and instructions given by the Lead Manager from time to time. The Company shall not make any misleading or incorrect statements or release any material or information, which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, broker or investor conference without the approval of the Lead Manager. Furthermore, the Company shall follow and comply with the restrictions prescribed by SEBI in respect of its corporate and product advertisements up to the listing of Rights Equity Shares proposed to be issued in this Issue. 7.3 11.3 Subject to Applicable LawLaw and laws regarding publicity restrictions issued by SEBI, the BRLMs Lead Manager may, at their its own expense place advertisements in newspapers and other external publications or pitch-books describing their its involvement in the Issue and the services rendered by themit, and may use the Company’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company with a prior written consent from the Company, which will be required only on a one-time basis (which will not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the CompanyIssue. The BRLMs Lead Manager agree that any public such advertisements shall be issued only after the date on which the Rights Equity Shares being to be offered and issued pursuant to the Issue are approved for trading on the Stock Exchanges and, in the event that approval for trading on each of the Stock Exchanges occurs occur on different dates, the later date shall be the relevant date for purposes the purpose of this Clause 7.311.3. 7.4 11.4 The Company has entered into an agreement with a press/advertising agency agrees that, during the restricted period, as described in the publicity memorandum dated July 8, 2024 circulated by the legal counsel to monitor news reports, for the period between the date of filing the DRHP and the date of closure Company as ot Indian laws appointed in respect of the Issue, appearing it (i) has complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in such newspapers as may be agreed upon publicity activities that are not permitted under such agreementApplicable Law to the extent applicable to the Issue, in any jurisdiction, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for and (iii) shall ensure that its Affiliates, directors, employees, representatives and agents (as applicable) are aware of and comply with the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 abovePublicity Memorandum. 7.6 The Company shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 11.5 The Company accepts full responsibility for the content of each of its advertisementsany announcement, publicity material, interviews, announcements or any information contained in any document relating in connection with the Issue which the Company requests the Lead Manager to the Issueissue or approve. The BRLMs Lead Manager reserve the right to refuse to issue or approve any such document or announcement and to require prevention of the Company to prevent its distribution or publication if, in the discretion sole view of the BRLMsLead Manager, such document or announcement is incomplete inaccurate or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or or not permitted under Applicable Law. 7.8 In the event that 11.6 If any advertisement, publicity material or any other media communications communication in connection with the Issue is made in breach violation of the restrictions set out in this Clause 711, the BRLMs Lead Manager shall have the right to request withdrawal or cancellation or the immediate withdrawal, cancellation, denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay communication by the Company or the party that has had made such communicationscommunication, keeping the Company informed of such requests, where applicable.

PUBLICITY FOR THE ISSUE. 7.1 12.1 The Company agrees thatIssuer shall enter into an agreement with an advertising/public relations service provider/agency, in a form which is satisfactory to the Lead Manager prior to filing of the Draft Letter of Offer or such other extended date as may be agreed to in writing by the Lead Manager. The Issuer shall ensure that the advertising/public relations service provider/agency so appointed submits under clause (i11) during of Schedule IX of the restricted period, as described SEBI ICDR Regulations in the publicity guidelines/memorandum dated November 10form of a report in the format specified in Part E of Schedule X of the SEBI ICDR Regulations to enable Lead Manager to submit compliance report with SEBI. 12.2 The Issuer shall obtain the prior approval of the Lead Manager and of Xxxxx Xxxxxxxxx Xxxxxxxxx, 2022 circulated by the legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directors, employees, representatives and agents (as applicable) are aware of and comply with the Publicity Memorandum. 7.2 The Company agrees to obtain the prior written approval of the BRLMs in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs them copies of all such Issue Issue-related material. The Issuer shall ensure that all publicity materials including advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the SEBI ICDR Regulations and instructions given by the Lead Manager from time to time. The Issuer shall not make any misleading or incorrect statements or release any material or information, which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, broker or investor conference. Furthermore, the Issuer shall follow the restrictions prescribed by SEBI in respect of its corporate and product advertisements up to the listing of shares proposed to be issued in this Issue. The Issuer further confirms that it has ensured compliance with the publicity related restrictions in terms of the publicity memorandum, from the date of approval of the Issue by the Board of Directors and shall undertake to comply with such restrictions until the Equity Shares are Allotted pursuant to the Issue. 7.3 12.3 Subject to Applicable Lawthe applicable regulations and laws regarding publicity restrictions issued by SEBI, the BRLMs Lead Manager may, at their its own expense place advertisements in newspapers and other external publications or pitch-books describing their its involvement in the Issue and the services rendered by themit, and may use the CompanyIssuer’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company with a Issue subject to obtaining one time prior written consent from of the Company, which will be required only on a one-time basis (which will Issuer and such consent shall not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the Company. The BRLMs agree Lead Manager agrees that any public such advertisements shall be issued only after the date on which the Rights Equity Shares being to be offered and issued pursuant to the Issue are approved for trading on the Stock Exchanges and, in the event that approval for trading on each of the Stock Exchanges occurs on different dates, the later date shall be the relevant date for purposes of this Clause 7.3Exchange. 7.4 The Company has entered into an agreement with a press/advertising agency to monitor news reports, for the period between the date of filing the DRHP and the date of closure of the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 The Company accepts full responsibility for the content of each of its advertisements, publicity material, interviews, announcements or any information contained in any document relating to the Issue. The BRLMs reserve the right to refuse to approve any such document or announcement and to require prevention of its distribution or publication if, in the discretion of the BRLMs, such document or announcement is incomplete or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or Applicable Law. 7.8 In the event that any advertisement, publicity material or any other media communications in connection with the Issue is made in breach of the restrictions in this Clause 7, the BRLMs shall have the right to request withdrawal or cancellation or denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay by the Company or the party that has made such communications.

PUBLICITY FOR THE ISSUE. 7.1 ‌ 11.1 The Company agrees thatBank shall enter into an agreement with an advertising/public relations service provider/agency, (i) during in a form which is satisfactory to the restricted periodLead Manager, prior to filing of the Letter of Offer or such other extended date as described may be agreed to in the publicity guidelines/memorandum dated November 10, 2022 circulated writing by the legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directors, employees, representatives and agents (as applicable) are aware of and comply with the Publicity MemorandumLead Manager. 7.2 11.2 The Company agrees to Bank shall obtain the prior written approval of the BRLMs Lead Manager, M/x. Xxxxxxxx Xxxxxx & Co. (legal advisor to the Bank as to Indian law), Xxxxxx Xxxxxxx & Associates (legal advisor to the Lead Manager as to Indian law) in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs them copies of all such Issue Issue-related material. The Bank shall ensure that all publicity materials including advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the SEBI ICDR Regulations and instructions given by the Lead Manager from time to time. The Bank shall not make any misleading or incorrect statements or release any material or information, which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, broker or investor conference without the approval of the Lead Manager. Furthermore, the Bank shall follow and comply with the restrictions prescribed by SEBI in respect of its corporate and product advertisements up to the listing of Rights Equity Shares proposed to be issued in this Issue. 7.3 11.3 Subject to Applicable LawLaw and laws regarding publicity restrictions issued by SEBI, the BRLMs Lead Manager may, at their its own expense place advertisements in newspapers and other external publications or pitch-books describing their its involvement in the Issue and the services rendered by themit, and may use the CompanyBank’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company with a prior written consent from Issue. The Lead Manager agree that such advertisements shall be issued only after the Company, date on which will be required only on a one-time basis (which will not be unreasonably withheld) for all advertisements and external publications. In relation the Rights Equity Shares pursuant to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the Companyare Allotted. The BRLMs agree Lead Manager agrees that any public such advertisements shall be issued only after the date on which the Equity Shares being to be offered and issued pursuant to the Issue are approved for trading on the Stock Exchanges and, in the event that approval for trading on each of the Stock Exchanges occurs occur on different dates, the later date shall be the relevant date for purposes the purpose of this Clause 7.311.3. 7.4 11.4 The Company has entered into an agreement with a press/advertising agency Bank and its shareholders, directors, officers, management, employees and all persons acting on their behalf (including any financial advisor and public relations firm) shall during the restricted period adhere to monitor news reports, for the period between the date of filing the DRHP and the date of closure of publicity restrictions in relation to the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read accordance with Schedule IX of the SEBI ICDR Regulations. The Bank hereby undertakes and confirms that all investor presentations, for the period between the date of filing of the DRHP marketing materials, analyst briefing and other presentation shall not be extraneous to the Bid/ Issue Closing Date in respect Letter of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company Offer and shall procure and provide all information and certifications (including from any publicity/press/advertising agency) conform to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 11.5 The Company Bank accepts full responsibility for the content of each of its advertisementsany announcement, publicity material, interviews, announcements or any information contained in any document relating in connection with the Issue which the Bank requests the Lead Manager to the Issueissue or approve. The BRLMs reserve Lead Manager reserves the right to refuse to issue or approve any such document or announcement and to require prevention of the Bank to prevent its distribution or publication if, in the discretion sole view of the BRLMsLead Manager, such document or announcement is incomplete inaccurate or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or or not permitted under Applicable Law. 7.8 In the event that 11.6 If any advertisement, publicity material or any other media communications communication in connection with the Issue is made by the Bank, its Affiliates in breach violation of the restrictions set out in this Clause 711, the BRLMs Lead Manager shall have the right to request withdrawal or cancellation or the immediate withdrawal, cancellation, denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay communication by the Company or the party that has had made such communicationscommunication.

PUBLICITY FOR THE ISSUE. 7.1 12.1 The Company agrees thatIssuer shall enter into an agreement with an advertising/public relations service provider/agency, (i) during in a form which is satisfactory to the restricted period, Lead Manager prior to filing of the Draft Letter of Offer and the Letter of Offer or such other extended date as described may be agreed to in the publicity guidelines/memorandum dated November 10, 2022 circulated writing by the Lead Manager. 12.2 The Issuer shall obtain prior approval of the Lead Manager, Xxxxxxx & Co. (legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (iIssue) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directors, employees, representatives and agents (as applicable) are aware of and comply with the Publicity Memorandum. 7.2 The Company agrees to obtain the prior written approval of the BRLMs in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs them copies of all such Issue Issue-related material. The Issuer shall ensure that all publicity materials including advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the SEBI Regulations and instructions given by the Lead Manager from time to time. The Issuer shall not make any misleading or incorrect statements or release any material or information, which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, broker or investor conference without the approval of the Lead Manager. Furthermore, the Issuer shall follow the restrictions prescribed by SEBI in respect of its corporate and product advertisements up to the listing of shares proposed to be issued in this Issue. 7.3 12.3 Subject to Applicable Lawthe applicable regulations and laws regarding publicity restrictions issued by SEBI, the BRLMs Lead Manager may, at their its own expense place advertisements in newspapers and other external publications or pitch-books describing their its involvement in the Issue and the services rendered by themit, and may use the CompanyIssuer’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company Issue and with a the prior written consent from of the Company, which will be required only on a one-time basis (which will Issuer and such consent would not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the Company. The BRLMs agree Lead Manager agrees that any public such advertisements shall be issued only after the date on which the Equity Shares being to be offered and issued pursuant to the Issue are approved for trading on the Stock Exchanges and, in the event that approval for trading on each of the Stock Exchanges occurs on different dates, the later date shall be the relevant date for purposes the purpose of this Clause 7.3Clause. 7.4 The Company has entered into an agreement with a press/advertising agency to monitor news reports, for the period between the date of filing the DRHP and the date of closure of the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 The Company accepts full responsibility for the content of each of its advertisements, publicity material, interviews, announcements or any information contained in any document relating to the Issue. The BRLMs reserve the right to refuse to approve any such document or announcement and to require prevention of its distribution or publication if, in the discretion of the BRLMs, such document or announcement is incomplete or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or Applicable Law. 7.8 In the event that any advertisement, publicity material or any other media communications in connection with the Issue is made in breach of the restrictions in this Clause 7, the BRLMs shall have the right to request withdrawal or cancellation or denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay by the Company or the party that has made such communications.

PUBLICITY FOR THE ISSUE. 7.1 9.1 The Company agrees that, (i) during the restricted period, as described in the publicity guidelines/memorandum dated November 10, 2022 circulated by the legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) shall ensure that their directors, employees, representatives and agents (as applicable) are aware of and comply with the Publicity Memorandum. 7.2 The Company agrees to obtain the prior written approval of the BRLMs Book Running Lead Manager in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs it copies of all such Issue related material. The Company shall ensure that all advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the regulations/guidelines etc. issued by the SEBI, instructions given by the Book Running Lead Manager from time to time and the Publicity Guidelines under Indian Law circulated by the legal counsel to the Company in relation to the Issue. The Company shall not make any misleading or incorrect statements in any public communication or publicity material including corporate, product and Issue advertisements of the Company, interviews by its Promoter, Directors, duly authorized employees or representatives of the Company, documentaries about the Company or its Promoter, periodical reports and press releases issued by the Company or research report made by the Company, any intermediary concerned with the Company or their Affiliates or at any press, brokers’ or investors’ conference or release any material or information which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, brokers’ or investors’ conference without the approval of the Book Running Lead Manager. Furthermore, the Company shall follow the restrictions prescribed by the SEBI in respect of its corporate and product advertisements up to the closing of the Issue. 7.3 9.2 Subject to Applicable Lawapplicable regulations and laws regarding publicity restrictions issued by the SEBI or the restrictions in any other jurisdiction in which the Company proposes to circulate the Draft Red Xxxxxxx Prospectus, the BRLMs Red Xxxxxxx Prospectus, the Prospectus, the Preliminary Offering Memorandum and the Offering Memorandum, the Book Running Lead Manager may, at their its own expense place advertisements in newspapers and other external publications or pitch-books describing their its involvement in the Issue and the services rendered by them, and may use the Company’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company with a prior written consent from the Company, which will be required only on a one-time basis (which will not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the CompanyIssue. The BRLMs Book Running Lead Manager agree that any public such advertisements shall be issued only after the date on which the Equity Shares being offered pursuant to under the Issue are approved for trading on the Stock Exchanges. 9.3 The Company, its directors and the promoter undertake that they will not provide any additional information or information including release of any public communication or publicity material extraneous to the Issue Documents to any research analyst or any probable investor in any manner whatsoever including at road shows, any press, presentations, in research, brokers’ or investors’ conference or sales reports or at Bidding centres. Further, the Company shall follow the restrictions prescribed by the SEBI in respect of its corporate and product advertisements up to the receipt of final listing and trading approvals from the Stock Exchanges andfor the Issue. 9.4 During the period of the Book Running Lead Manager’s engagement hereunder, except what is in the public domain, the Company will not discuss the Issue or any other placement or issuance and allotment of any securities of the Company with any third parties (except through the Book Running Lead Manager) and it will promptly notify the Book Running Lead Manager if it receives any inquiry concerning the Issue. 9.5 The Company accepts full responsibility for the content of any announcement, or any information contained in any document in connection with the Issue which the Company requests the Book Running Lead Manager to issue or approve. The Book Running Lead Manager reserve the right to refuse to issue or approve any such document or announcement and to require the Company to prevent its distribution or publication if, in the event that approval for trading on each sole view of the Stock Exchanges occurs on different datesBook Running Lead Manager, such document or announcement is inaccurate or misleading in any way or not permitted under Applicable Law. 9.6 If any advertisement, publicity material or any other communication in connection with the Issue is made by the Company, its Affiliates in violation of the restrictions set out in this Clause 9, the later date Book Running Lead Manager shall be have the relevant date for purposes right to request the immediate withdrawal, cancellation, denial or clarification of this Clause 7.3such advertisement, publicity material or any other communication by the party that had made such communication. 7.4 9.7 The Company has entered into an agreement with a press/advertising agency to monitor news reports, for the period between the date of filing the DRHP and the date of closure of the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure undertakes that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company it shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs Book Running Lead Manager to furnish the any certificate to the SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 . The Company accepts full responsibility shall enter into an agreement with a press/advertising agency to monitor the news reports, for the content period between the date of each filing of its advertisementsthe Draft Red Xxxxxxx Prospectus and the date of closure of the Issue, publicity material, interviews, announcements or any information contained appearing in any document relating to the Issue. The BRLMs reserve the right to refuse to approve any such document or announcement and to require prevention of its distribution or publication if, in the discretion of the BRLMs, such document or announcement is incomplete or misleading in any way in accordance following media: i. newspapers where the statutory advertisements are published; and ii. print and electronic media controlled by a media group where the media group has a private treaty/shareholders’ agreement with the requirements of the Publicity Memorandum and/or Applicable Law. 7.8 In the event that any advertisement, publicity material or any other media communications in connection with the Issue is made in breach of the restrictions in this Clause 7, the BRLMs shall have the right to request withdrawal or cancellation or denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay by the Company or the party that has made such communicationsPromoter.

PUBLICITY FOR THE ISSUE. 7.1 12.1 The Company agrees thatIssuer shall enter into an agreement with an advertising / public relations service provider / agency, (i) during in a form which is satisfactory to the restricted period, Lead Manager prior to filing of the Letter of Offer or such other extended date as described may be agreed to in the publicity guidelines/memorandum dated November 10, 2022 circulated writing by the legal counsel to appointed for the purpose of the Issue (“Publicity Memorandum”), they (i) have complied with at all times, and shall comply with, the Publicity Memorandum; (ii) shall not engage in publicity activities (including release by the Company of any Supplemental Offer Materials) that are not permitted under Applicable Law to the extent applicable to the Offer, in any jurisdiction, including SEBI ICDR Regulations, and (iii) Lead Manager. The Issuer shall ensure that their directors, employees, representatives and agents the advertising/public relations service provider/agency so appointed submits under clause (as applicable11) are aware of and comply Schedule IX of the SEBI ICDR Regulations in the form of a report in the format specified in Part E of Schedule X of the SEBI ICDR Regulations to enable Lead Manager to submit compliance report with the Publicity MemorandumSEBI. 7.2 12.2 The Company agrees to Issuer shall obtain the prior written approval of the BRLMs Lead Manager and Xxxxxxx & Co. (legal advisor to the Issue as to Indian law) in respect of all Issue advertisements, press releases, publicity material or any other media communications in connection with the Issue and shall make available to the BRLMs them copies of all such Issue Issue- related material. The Issuer shall ensure that all publicity materials including advertisements prepared and released by the advertising agency or otherwise in connection with the Issue conform to the SEBI ICDR Regulations and instructions given by the Lead Manager from time to time. The Issuer shall not make any misleading or incorrect statements or release any material or information, which is not contained in the Issue Documents, in each case during the restricted period under Clause 7.1 aboveadvertisements or at any press, broker or investor conference without the approval of the Lead Manager. Furthermore, the Issuer shall follow the restrictions prescribed by SEBI in respect of its corporate and product advertisements up to the listing of shares proposed to be issued in this Issue. 7.3 12.3 Subject to Applicable Lawthe applicable regulations and laws regarding publicity restrictions issued by SEBI, the BRLMs Lead Manager may, at their its own expense place advertisements in newspapers and other external publications or pitch-books describing their its involvement in the Issue and the services rendered by themit, and may use the CompanyIssuer’s name(s) name and logo(s) logo in this regard, and that regard after the BRLMs may use the names and/ or logos, as applicable, completion of the Company Issue and with a the prior written consent from of the Company, which will be required only on a one-time basis (which will Issuer and such consent would not be unreasonably withheld) for all advertisements and external publications. In relation to pitch-books and case studies prepared by the BRLMs, the BRLMs shall have the right to include the name and/or logo of the Company and their respective roles in the Issue and association with the Company in this regard, without any prior written consent from the Company. The BRLMs agree Lead Manager agrees that any public such advertisements shall be issued only after the date on which the Rights Equity Shares being to be offered and issued pursuant to the Issue are approved for trading on the Stock Exchanges andExchanges, and in the event that approval for trading on each of the Stock Exchanges occurs on different dates, the later date shall be the relevant date for purposes the purpose of this Clause 7.3Clause. 7.4 The Company has entered into an agreement with a press/advertising agency to monitor news reports, for the period between the date of filing the DRHP and the date of closure of the Issue, appearing in such newspapers as may be agreed upon under such agreement, including where the statutory advertisements are published. 7.5 The Company shall ensure that the press/advertising agency appointed in terms of Clause 7.4 above shall provide a certificate to the BRLMs in the format specified in Part E of Schedule X of the SEBI ICDR Regulations read with Schedule IX of the SEBI ICDR Regulations, for the period between the date of filing of the DRHP to the Bid/ Issue Closing Date in respect of the news reports appearing in the media mentioned in Clause 7.4 above. 7.6 The Company shall procure and provide all information and certifications (including from any publicity/press/advertising agency) to enable the BRLMs to furnish the certificate to SEBI as required under Schedule IX (11) of the SEBI ICDR Regulations. 7.7 The Company accepts full responsibility for the content of each of its advertisements, publicity material, interviews, announcements or any information contained in any document relating to the Issue. The BRLMs reserve the right to refuse to approve any such document or announcement and to require prevention of its distribution or publication if, in the discretion of the BRLMs, such document or announcement is incomplete or misleading in any way in accordance with the requirements of the Publicity Memorandum and/or Applicable Law. 7.8 In the event that any advertisement, publicity material or any other media communications in connection with the Issue is made in breach of the restrictions in this Clause 7, the BRLMs shall have the right to request withdrawal or cancellation or denial or clarification of such advertisement, publicity material or any other media communications, without any undue delay by the Company or the party that has made such communications.