Right to use the Brands. 6.1.1 The strategy and positioning of the respective Brands shall be determined by Via Varejo and CBD. Nova OpCo shall use the Brands in the E-Commerce in accordance with the rules and concepts specifically designed for the E-Commerce of each Brand, pursuant to this Agreement and the respective Trademark License Agreements. Nova OpCo agrees to adhere to the strategy and positioning of the respective Brands as determined by Via Varejo and CBD in accordance with the terms of this Section 6.1.1.
Appears in 2 contracts
Samples: Operational Agreement (Cnova N.V.), Operational Agreement (Cnova N.V.)
Right to use the Brands. 6.1.1 The strategy and positioning of the respective Brands shall be determined by Via Varejo and CBD. [Nova OpCo OpCo] shall use the Brands in the E-Commerce in accordance with the rules and concepts specifically designed for the E-Commerce of each Brand, pursuant to this Agreement and the respective Trademark License Agreements. [Nova OpCo OpCo] agrees to adhere to the strategy and positioning of the respective Brands as determined by Via Varejo and CBD in accordance with the terms of this Section 6.1.1.
Appears in 2 contracts
Samples: Joinder Agreement (Brazilian Distribution Co Companhia Brasileira De Distr CBD), Joinder Agreement (Cnova N.V.)
