Common use of Sale Agency for Leju Channel Advertising Inventory Clause in Contracts

Sale Agency for Leju Channel Advertising Inventory. (a) Pursuant to the terms and conditions of this Agreement, Leju shall, and shall procure any Leju Affiliate operating Leju Channels to, authorize SINA and any SINA Wholly-owned Subsidiary designated by SINA in writing from time to time (collectively, “Leju Agent”) as the sole and exclusive agent of Leju and subject to the advertising procedures and inventory release guidelines to be formulated by Leju, if any, which is applicable to any other major advertising agent of Leju and consistent with the general practice of Internet advertising industry (“Leju Approval Procedures and Rules”), to sell any Advertising Inventory on Leju Channels (“Leju Channel Advertising Inventory”) in connection with offering of Non-Real Estate Advertising during the term hereof. For avoidance of any doubt, during the term of this Agreement, neither Leju nor any Leju Affiliate operating Leju Channels may directly or authorize any Person other than Leju Agent to sell Leju Channel Advertising Inventory in connection with the offering of Non-Real Estate Advertising. Leju shall have the right to amend the Leju Approval Procedures and Rules from time to time, provided that such amendment shall also be applicable to any other major advertising agent of Leju and consistent with the general practice of Internet advertising industry.