Common use of Sale of Derivative Real Estate Advertising Clause in Contracts

Sale of Derivative Real Estate Advertising. (a) If any Party (“Derivative Advertising Applicant”) intends to offer any Derivative Real Estate Advertising on the Advertising Inventory owned by the other Party (“Derivative Advertising Applicantee”), the Derivative Advertising Applicant, prior to its first offering of such Derivative Real Estate Advertising, shall give a writing notice to the Derivative Advertising Applicantee, setting forth the type of the advertiser and content of the Derivative Real Estate Advertising intended to offer. If the Derivative Advertising Applicantee in its reasonable judgment believes the advertising described in such notice is Derivative Real Estate Advertising, it shall give its consent to the Derivative Advertising Applicant in writing within three (3) days upon its receipt of such notice. No advertising shall be deemed as Derivative Real Estate Advertising unless and until agreement by the Parties in writing subject to the procedures of this Section 2.03(a).