Common use of Sales, Marketing and Advertising Clause in Contracts

Sales, Marketing and Advertising. Manager shall and/or shall cause one or more of its Affiliates to: (a) advertise and promote the business of the Hotels; (b) institute and supervise a sales and marketing program for the Hotels; (c) include the Hotels in Manager’s and its Affiliates’ local, regional and worldwide promotional and advertising programs, in each case, related to the applicable Brand; (d) represent the Hotels through Manager’s and its Affiliates’ worldwide sales offices; (e) include the Hotels in the applicable loyalty programs, including, without limitation, inclusion of the Hotels in promotional materials distributed to participants of such program; (f) coordinate the Hotels’ participation in travel programs marketed by airlines, travel agents and government tourist departments when Manager determines such participation to be advisable; and (g) cause the Hotels to participate in sales and promotional campaigns and activities involving complimentary rooms, food and beverages to bona fide travel agents, tourist officials and airline representatives where Manager has determined that such participation is in furtherance of the Hotels’ business and is customary in the travel industry or in the practices and policies of Manager.

Sales, Marketing and Advertising. Manager shall and/or shall cause one or more of its Affiliates to: (a) advertise and promote the business of the Hotels; (b) institute and supervise a sales and marketing program for the Hotels; (c) include the Hotels in Manager’s 's and its Affiliates’ ' local, regional and worldwide promotional and advertising programs, in each case, related to the applicable Brand; (d) represent the Hotels through Manager’s 's and its Affiliates’ ' worldwide sales offices; (e) include the Hotels in the applicable loyalty programs, including, without limitation, inclusion of the Hotels in promotional materials distributed to participants of such program; (f) coordinate the Hotels’ ' participation in travel programs marketed by airlines, travel agents and government tourist departments when Manager determines such participation to be advisable; and (g) cause the Hotels to participate in sales and promotional campaigns and activities involving complimentary rooms, food and beverages to bona fide travel agents, tourist officials and airline representatives where Manager has determined that such participation is in furtherance of the Hotels’ ' business and is customary in the travel industry or in the practices and policies of Manager.

Sales, Marketing and Advertising. Manager shall and/or shall cause one or more of its Affiliates to, commencing within a reasonable period of time after the Effective Date: (a) advertise and promote the business of the Hotels; (b) institute and supervise a sales and marketing program for the Hotels; (c) include the Hotels in Manager’s 's and its Affiliates’ ' Brand related local, regional and worldwide promotional and advertising programs, in each case, related to the applicable Brand; (d) represent the Hotels through Manager’s 's and its Affiliates’ ' worldwide sales offices; (e) include the Hotels in the applicable Brand's loyalty programsprogram, including, without limitation, inclusion of the Hotels in promotional materials distributed to participants of such program; (f) coordinate the Hotels’ ' participation in travel programs marketed by airlines, travel agents and government tourist departments when Manager determines such participation to be advisable; and (g) cause the Hotels to participate in sales and promotional campaigns and activities involving complimentary rooms, food and beverages to bona fide travel agents, tourist officials and airline representatives where Manager has determined that such participation is in furtherance of the Hotels’ ' business and is customary in the travel industry or in the practices and policies of Manager.

Sales, Marketing and Advertising. Manager shall and/or shall cause one or more of its Affiliates to: (a) advertise and promote the business of the Hotels; (b) institute and supervise a sales and marketing program for the Hotels; (c) include the Hotels in Manager’s 's and its Affiliates’ ' local, regional and worldwide promotional and advertising programs, in each case, related to the applicable Brand;; 42 (d) represent the Hotels through Manager’s 's and its Affiliates’ ' worldwide sales offices; (e) include the Hotels in the applicable loyalty programs, including, without limitation, inclusion of the Hotels in promotional materials distributed to participants of such program; (f) coordinate the Hotels’ ' participation in travel programs marketed by airlines, travel agents and government tourist departments when Manager determines such participation to be advisable; and (g) cause the Hotels to participate in sales and promotional campaigns and activities involving complimentary rooms, food and beverages to bona fide travel agents, tourist officials and airline representatives where Manager has determined that such participation is in furtherance of the Hotels’ ' business and is customary in the travel industry or in the practices and policies of Manager.

Sales, Marketing and Advertising. Manager shall and/or shall cause one or more of its Affiliates to: (a) advertise and promote the business of the Hotels; (b) institute and supervise a sales and marketing program for the Hotels; (c) include the Hotels in Manager’s and its Affiliates’ Brand related local, regional and worldwide promotional and advertising programs, in each case, related to the applicable Brand; (d) represent the Hotels through Manager’s and its Affiliates’ worldwide sales offices; (e) include the Hotels in the applicable Hotels loyalty programsprogram, presently called “Priority Club”, including, without limitation, inclusion of the Hotels in promotional materials distributed to participants of such program; (f) coordinate the Hotels’ participation in travel programs marketed by airlines, travel agents and government tourist departments when Manager determines such participation to be advisable; and (g) cause the Hotels to participate in sales and promotional campaigns and activities involving complimentary rooms, food and beverages to bona fide travel agents, tourist officials and airline representatives where Manager has determined that such participation is in furtherance of the Hotels’ business and is customary in the travel industry or in the practices and policies of Manager.

Sales, Marketing and Advertising. Manager shall and/or shall cause one or more of its Affiliates to: (a) advertise and promote the business of the Hotels; (b) institute and supervise a sales and marketing program for the Hotels; (c) include the Hotels in Manager’s and its Affiliates’ Brand related local, regional and worldwide promotional and advertising programs, in each case, related to the applicable Brand; (d) represent the Hotels through Manager’s and its Affiliates’ worldwide sales offices; (e) include the Hotels in the applicable Hotels loyalty programsprogram, presently called “Priority Club”, including, without limitation, inclusion of the Hotels in promotional materials distributed to participants of such program; (f) coordinate the Hotels’ participation in travel programs marketed by airlines, travel agents and government tourist departments when Manager determines such participation to be advisable; and (g) cause the Hotels to participate in sales and promotional campaigns and activities involving complimentary rooms, food and beverages to bona fide travel agents, tourist officials and airline representatives where Manager has determined that such participation is in furtherance of the Hotels’ business and is customary in the travel industry or in the practices and policies of Manager.