Service Category 3: Marketing Services. Encompasses a broad range of activities and strategies that create action, instructions, and processes for creating communication, delivering and exchanging offerings aimed at promoting products, services, or brands to target audiences or target markets with the goal of generating interest and building long-term customer relationships that create value for Customers, partners, and society at large. Awarded Contractor(s) may provide services related but not limited to marketing advisory, market research and analysis, identifying target audiences or markets, focus groups, online research, surveys, and polling; cost analysis and effectiveness; creating plans, project objectives, and campaigns; developing and executing strategic marketing plans for special events; increase brand awareness; community awareness and outreach campaigns; public communication logistics and programs, including social media, internet, multimedia and other related Marketing Services to reach a defined target audience or target market.
Appears in 25 contracts
Samples: State Term Contract, State Term Contract, State Term Contract
