Common use of The Lion’s Production of Other Products Clause in Contracts

The Lion’s Production of Other Products. Xxxx’x acknowledges that The Lion is currently in the business of producing various products that are similar to and may compete with the Products. Nothing in this Agreement shall prevent The Lion from continuing or expanding its own business and producing or selling any product for or to any person, provided that The Lion shall not copy the brewing formula for the Products or use any ingredients supplied to The Lion by Xxxx’x to produce products for itself or third parties without Xxxx’x prior written consent, which consent may be withheld in Xxxx’x sole discretion. The Lion shall not produce any beverage brewed directly from fresh or raw ginger for itself or any other person at any time during the Term or for a period of ninety-nine (99) years after its expiration or termination without Xxxx’x prior written consent, which consent may be withheld in Xxxx’x sole discretion, even if such brewing would not involve use of Xxxx’x Confidential Information (as defined in Article IX). All of the Products produced by The Lion, including all work in process, shall be produced solely for the benefit of Xxxx’x and used for no other purpose. In the exercise of its authority under Articles I and II, Xxxx’x shall not interfere with The Lion's production process for its own proprietary brands and products or the production of products for others.