Trademarks and Service Marks. Dealer acknowledges that Regal or its affiliated companies are the exclusive owners of various trademarks, service marks, trade designations and trade dress (collectively "Identification:) which Regal uses in connection with Products and its business. Dealer is authorized to use Identification in a manner acceptable to Regal within the Marketing Area only in connection with the promotion and sale of Products and only until the expiration or termination of this Agreement. Dealer will not use Identification as the whole or any part of the name or title of Dealer's business. Dealer acquires no proprietary rights to Identification and this authorization will terminate simultaneously with the expiration or termination of this Agreement. In the event of expiration or termination of this Agreement, Dealer shall immediately discontinue use of Identification in any way whatsoever.
Appears in 5 contracts
Samples: Sales and Service Agreement (American Marine Recreation Inc), Sales and Service Agreement (American Marine Recreation Inc), Sales and Service Agreement (American Marine Recreation Inc)
