Common use of Use of Building Name Clause in Contracts

Use of Building Name. (a) Neither Tenant nor any occupant of the Premises shall use the phrase “Rockefeller Center”, or any logo or the image of any recognizable portion of Rockefeller Center, for any purpose whatsoever, including as or for any corporate, firm or trade name, trademark, service xxxx, internet domain name or other designation of source or origin of any goods or services, or designation or description for goods or services except as provided in Section 3.3(c) below. The use of the name “The Associated Press Building”, as a designation of the building located at 50 Rockefeller Plaza, has been reserved exclusively for the use of The Associated Press. Tenant agrees that it will not use the name “The Associated Press Building”, or any simulation or abbreviation thereof, as an address either on stationery, by listings in the telephone book, or in other printed form or publication or in advertising matter of any sort. (b) Tenant covenants and agrees that Tenant shall never change the name of the Music Hall from “Radio City Music Hall” without Landlord’s prior written consent, which may be withheld in its sole and absolute discretion. (c) Tenant warrants and represents that it, directly or indirectly, owns (subject to completion of registration thereof which Tenant shall diligently pursue) all of the rights held by “Licensor” under that certain intellectual property agreement (the “IP Agreement”) between Rockefeller Group, Inc. (“RGI”) and Landlord dated July 17, 1996 relating to the “Radio City Marks” and “Radio City Music Hall Marks” (as said terms are therein defined) originally held by RGI and all of RGI’s interest in the “Radio City Marks” and “Radio City Music Hall Marks.” Tenant agrees to retain, or caused to be retained, all of its rights in the Radio City Music Hall Marks and all of its rights under the IP Agreement relating to such Radio City Music Hall Marks (collectively, the “IP Rights”) for the Term; provided, however, that upon the assignment of this Lease to any party subject to and in accordance with the terms of Article 16 hereof, Tenant shall license, or shall cause to be licensed, the IP Rights to any party to whom it assigns this Lease for the Term. Landlord as licensee under the IP Agreement, hereby acknowledges and agrees that (i) Tenant has, directly or indirectly, acquired all of RGl’s rights as licensor under the IP Agreement, and (ii) all references in the IP Agreement to “Radio City Music Hall Productions, Inc.” or “RCMHPI” as the tenant of the Music Hall shall be deemed to refer to Tenant. In any of Tenant’s print advertising with respect to the Music Hall and events scheduled to take place in the Music Hall which shall exceed one half of one page, Tenant shall prominently utilize the Radio City Music Hall Marks and identify the location “at Rockefeller Center,” and/or “at Radio City Music Hall” subject to and in accordance with the terms of the IP Agreement.

Use of Building Name. (a) Neither Tenant nor any occupant of the Premises shall use the phrase “Rockefeller Center”, or any logo or the image of any recognizable portion of Rockefeller Center, for any purpose whatsoever, including as or for any corporate, firm or trade name, trademark, service xxxxmark, internet domain name or other designation of source or origin of any goods or services, or designation or description for goods or services except as provided in Section 3.3(c) below. The use of the name “The Associated Press Building”, as a designation of the building located at 50 Rockefeller Plaza, has been reserved exclusively for the use of The Associated Press. Tenant Xxxxxx agrees that it will not use the name “The Associated Press Building”, or any simulation or abbreviation thereof, as an address either on stationery, by listings in the telephone book, or in other printed form or publication or in advertising matter of any sort. (b) Tenant covenants and agrees that Tenant shall never change the name of the Music Hall from “Radio City Music Hall” without Landlord’s prior written consent, which may be withheld in its sole and absolute discretion. (c) Tenant warrants and represents that it, directly or indirectly, owns (subject to completion of registration thereof which Tenant shall diligently pursue) all of the rights held by “Licensor” under that certain intellectual property agreement (the “IP Agreement”) between Rockefeller Group, Inc. (“RGI”) and Landlord dated July 17, 1996 relating to the “Radio City Marks” and “Radio City Music Hall Marks” (as said terms are therein defined) originally held by RGI and all of RGI’s interest in the “Radio City Marks” and “Radio City Music Hall Marks.” Tenant agrees to retain, or caused to be retained, all of its rights in the Radio City Music Hall Marks and all of its rights under the IP Agreement relating to such Radio City Music Hall Marks (collectively, the “IP Rights”) for the Term; provided, however, that upon the assignment of this Lease to any party subject to and in accordance with the terms of Article 16 hereof, Tenant shall license, or shall cause to be licensed, the IP Rights to any party to whom it assigns this Lease for the Term. Landlord as licensee under the IP Agreement, hereby acknowledges and agrees that (i) Tenant has, directly or indirectly, acquired all of RGl’s rights as licensor under the IP Agreement, and (ii) all references in the IP Agreement to “Radio City Music Hall Productions, Inc.” or “RCMHPI” as the tenant of the Music Hall shall be deemed to refer to Tenant. In any of Tenant’s print advertising with respect to the Music Hall and events scheduled to take place in the Music Hall which shall exceed one half of one page, Tenant shall prominently utilize the Radio City Music Hall Marks and identify the location “at Rockefeller Center,” and/or “at Radio City Music Hall” subject to and in accordance with the terms of the IP Agreement.

Use of Building Name. Concurrently herewith, Tenant has entered into a sublicense agreement (athe "Sublicense Agreement") Neither in the form attached hereto as Exhibit J, pursuant to which Tenant nor any occupant may use the trade name "Sports Club Rockefeller Center" in connection with the business to be conducted by Tenant in the Premises. Except as expressly and specifically permitted pursuant to the provisions of the Premises Sublicense Agreement, no Tenant Party shall use the phrase “words "Rockefeller Center”", "Radio City" or "Radio City Music Hall" or any combination or simulation thereof, or any logo or image of Rockefeller Center, or the image of any recognizable portion prominent part of Rockefeller Center, for any purpose whatsoever, including as or for any corporate, firm or trade name, trademark, service xxxx, internet domain name or other designation of source or origin of any goods or services, trademark or designation or description for goods of merchandise or services except as provided in Section 3.3(c) below. The use of the name “The Associated Press Building”, as a designation of the building located at 50 Rockefeller Plaza, has been reserved exclusively for the use of The Associated Press. Tenant agrees that it will not use the name “The Associated Press Building”, or any simulation or abbreviation thereof, as an address either on stationery, by listings in the telephone book, or in other printed form or publication or in advertising matter of any sort. (b) Tenant covenants and agrees that Tenant shall never change the name of the Music Hall from “Radio City Music Hall” without Landlord’s prior written consent, which may be withheld in its sole and absolute discretion. (c) Tenant warrants and represents that it, directly or indirectly, owns (subject to completion of registration thereof which Tenant shall diligently pursue) all of the rights held by “Licensor” under that certain intellectual property agreement (the “IP Agreement”) between Rockefeller Group, Inc. (“RGI”) and Landlord dated July 17, 1996 relating to the “Radio City Marks” and “Radio City Music Hall Marks” (as said terms are therein defined) originally held by RGI and all of RGI’s interest in the “Radio City Marks” and “Radio City Music Hall Marks.” Tenant agrees to retain, or caused to be retained, all of its rights in the Radio City Music Hall Marks and all of its rights under the IP Agreement relating to such Radio City Music Hall Marks (collectively, the “IP Rights”) for the Termservices; provided, however, that upon the assignment foregoing shall not prevent the use by Tenant or other permitted occupant of the Premises, in a conventional manner and without emphasis or display, of the words "Rockefeller Center" and/or, where applicable, "Rockefeller Plaza," as part of Tenant's or such permitted occupant's business address or for reference purposes in the ordinary course of its business. Landlord agrees that if Tenant assigns this Lease to any party subject to and in accordance with the terms provisions of Article 16 hereofof this Lease, Tenant shall licensethen upon Tenant's request, or shall cause to be licensed, Landlord will enter into a sublicense agreement substantially in the IP Rights to any party to whom it assigns this Lease for form of the TermSublicense Agreement with said assignee. Landlord as licensee under the IP Agreement, hereby acknowledges and agrees that (i) if Tenant has, directly enters into a sublease for all or indirectly, acquired all of RGl’s rights as licensor under the IP Agreement, and (ii) all references in the IP Agreement to “Radio City Music Hall Productions, Inc.” or “RCMHPI” as the tenant a portion of the Music Hall shall be deemed to refer to Tenant. In any of Tenant’s print advertising with respect to the Music Hall and events scheduled to take place in the Music Hall which shall exceed one half of one page, Tenant shall prominently utilize the Radio City Music Hall Marks and identify the location “at Rockefeller Center,” and/or “at Radio City Music Hall” subject to and Premises in accordance with the terms provisions of Article 16 of this Lease, then upon Tenant's request, subject to Landlord's prior approval of the IP proposed use of the Rockefeller Center Mark (xx defined in the Sublicense Agreement) by the subtenant, Landlord will enter into a sublicense agreement substantially in the form of the Sublicense Agreement with said subtenant. Neither Tenant nor any occupant of the Premises shall use the name of the Building or the name of the entity for which the Building is named or designated by Landlord or any part or abbreviation (including initials) of any such name, except in a conventional manner, and without emphasis or display, as a part of Tenant's or such permitted occupant's business address.