Common use of Use of Seller’s Name Clause in Contracts

Use of Seller’s Name. Seller and its Affiliates will retain all rights with respect to the names "AT&T," "Tele-Communications, Inc." and "TCI" or any and all derivations thereof after the Closing. Buyer will remove or delete such names or any and all derivations thereof from the Business and Assets as soon as reasonably practicable, but in any event by the 120th day following the Closing. Notwithstanding the foregoing, nothing in this Section 6.12 will require Buyer to remove or discontinue using any such name or xxxx that is affixed to converters or other items in consumer homes or properties on the Closing Date, or as are used in a similar fashion which makes such removal or discontinuation impracticable, provided that Buyer makes a reasonable effort to request and provides necessary materials to enable subscribers to cover or remove names and marks affixed to such converters and other items.