Common use of Use of Store Name Clause in Contracts

Use of Store Name. XXXX shall operate, and authorize Dealers and Franchisees to operate, the Stores only under the Store Names written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by XXXX as of the Effective Date. XXXX shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise authorized by Sears in writing. XXXX may use any of the Store Names (but not the SEARS Service Xxxx alone) as XXXX’x company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores. Notwithstanding the foregoing, XXXX may use the SEARS Service Xxxx alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of purchase material in the possession of XXXX, Dealers or Franchisees on the Effective Date, provided, however, that XXXX shall post, and shall require Dealers and Franchisees to post, signs as required by Section 3.1(b) below.

Use of Store Name. XXXX SHAS shall operate, and authorize Dealers and Franchisees to operate, the Stores only under the Store Names written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by XXXX SHAS as of the Effective Date. XXXX SHAS shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise authorized by Sears in writing. XXXX SHAS may use any of the Store Names (but not the SEARS Service Xxxx alone) as XXXX’x SHAS’s company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores. Notwithstanding the foregoing, XXXX SHAS may use the SEARS Service Xxxx alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of purchase material in the possession of XXXX, Dealers SHAS or Franchisees on the Effective Date, provided, however, that XXXX SHAS shall post, and shall require Dealers and Franchisees to post, signs as required by Section 3.1(b) below.

Use of Store Name. XXXX Outlet Stores shall operate, and authorize Dealers and Franchisees to operate, the Stores only under the Store Names Name written in styles and typefaces and accompanied by logos and symbols only as specifically authorized by Sears in writing. Sears hereby approves the logos used by XXXX Outlet Stores as of the Effective Date. XXXX Outlet Stores shall use the full Store Name on all stationery, business cards, signage, sales receipts, vehicles for Store use, Store fronts, advertising and correspondence with or to customers and potential customers of the Store unless otherwise authorized by Sears in writing. XXXX Outlet Stores may use any of the Store Names (but not the SEARS Service Xxxx alone) as XXXX’x Outlet Stores’ company name or fictitious business name on checks, check blanks and bank accounts used solely for the operation of the Stores. Notwithstanding the foregoing, XXXX Outlet Stores may use the SEARS Service Xxxx alone (i.e., not as part of a Store Name) as an abbreviated version of the Store Name only on the primary signage-outside the Store and the inventory of in-store signage and point of purchase material in the possession of XXXXOutlet Stores, Dealers or Franchisees on the Effective Date, provided, however, that XXXX Outlet Stores shall post, and shall require Dealers and Franchisees to post, signs as required by Section 3.1(b) below.”