Common Contracts
1 similar Buy California Marketing Agreement contracts
Buy California Marketing Agreement $2,500,000Buy California Marketing Agreement • August 15th, 2023
The Buy California Marketing Agreement will implement a multi-platform digital campaign including retail and foodservice promotions to create strong support from the retail and food service trade and increase consumer demand for California specialty crops and specialty crop products. The multiplatform digital campaign will utilize contextually relevant media placements, deliver rich and engaging experiences within impactful media, integrate multiple influencer marketing programs, and utilize social media to reach consumers in shareable environments. Retail trade outreach will be conducted, and promotional partnerships will be established with key California retailers to execute retail promotion programs both in-store and through digital extension.
