BUY CALIFORNIA MARKETING AGREEMENTBuy California Marketing Agreement • May 5th, 2020 • California
The Buy California Marketing AgreementBuy California Marketing Agreement • March 8th, 2019
The “Love California” campaign will educate and inform a targeted audience by demonstrating the process from growing to transporting specialty crops from start to finish, while educating the audience of the love and care that farmers and farmworkers put into producing specialty crops every step of the way. The campaign will continue to grow an online community of people who support California specialty crops and provide a consistent stream of content highlighting the wide variety and seasonality of specialty crops and farmers in the state of California through multiple social media sites. The project will create new video content in a “Snackable” format designed for various digital platforms, and launch a new influencer program entitled Choose California Grown, which will engage key online influencers and bloggers with a following of California shoppers. A new event program, “Meet California
Buy California Marketing Agreement $2,500,000Buy California Marketing Agreement • August 15th, 2023
The Buy California Marketing Agreement will implement a multi-platform digital campaign including retail and foodservice promotions to create strong support from the retail and food service trade and increase consumer demand for California specialty crops and specialty crop products. The multiplatform digital campaign will utilize contextually relevant media placements, deliver rich and engaging experiences within impactful media, integrate multiple influencer marketing programs, and utilize social media to reach consumers in shareable environments. Retail trade outreach will be conducted, and promotional partnerships will be established with key California retailers to execute retail promotion programs both in-store and through digital extension.
Buy California Marketing Agreement $2,556,500Buy California Marketing Agreement • August 18th, 2022
The Buy California Marketing Agreement will implement a multi-platform digital campaign as well as retail and foodservice promotions to create strong support from the retail and food service trade and increase consumer demand for California specialty crops and specialty crop products. The multiplatform digital campaign will utilize contextually relevant media placements, deliver rich and engaging experiences within impactful media, integrate multiple influencer marketing programs, and utilize social media to reach consumers in shareable environments. Retail trade outreach will be conducted and promotional partnerships will be established with key California retailers to execute retail promotion programs both in-store and through digital extension. The project’s foodservice promotion component will support the reemergence of the foodservice industry in a post-COVID-19 environment. Post-COVID-19 marketing includes participation in and execution of trade and consumer events. The social me
Buy California Marketing AgreementBuy California Marketing Agreement • March 8th, 2019
Building on the success of the 2014-2015 “California, Always in Season – Building Community” project, The Buy California Marketing Agreement (BCMA) and the California Travel and Tourism Commission (Visit California) will coordinate an integrated paid media program with Time Inc. The Time Inc. partnership leverages a full breadth of publications to achieve efficiency and reach for the California Grown program. After two strong years with Food & Wine as its featured partner, the program has evolved to include more publications and added a data driven digital media program that increases the reach and efficiency of the paid media program. The California, Always in Season - Live California campaign will continue to focus on the seasonality, diversity and uniqueness of California Grown specialty crop products and encouraging consumers to eat specialty crops grown in the state for a healthier mind and body, a healthier economy and a more enjoyable lifestyle. BCMA will continue to engage stak
BUY CALIFORNIA MARKETING AGREEMENT ADVERTISING AND PROMOTIONAL CAMPAIGNBuy California Marketing Agreement • June 14th, 2007 • California
Upon full execution of this Compliance Agreement, BCMA grants Participant nonexclusive, royalty-free permission to use the Servicemark (United States Patent & Trademark Office Registration Number 2,809,998 ), and the phrases “CA GROWN. Be Californian. Buy California Grown.” on Participant’s labels and packages in accordance with, and subject to, the provisions of this Compliance Agreement.
