Common Contracts

January 20, 2022 Heartland Media Acquisition Corp. Suite 275 Atlanta, GA 30327 Attention: Robert S. Prather, Jr. Re: Initial Public Offering Ladies and Gentlemen:

Letter Agreement • January 25th, 2022 • Heartland Media Acquisition Corp. • Blank checks

• Contract Type
  Letter Agreement
• Filed
  January 25th, 2022
• Company
  Heartland Media Acquisition Corp.
• Industry
  Blank checks

This letter (this “Letter Agreement”) is being delivered to you in accordance with the Underwriting Agreement (the “Underwriting Agreement”) entered into or proposed to be entered into by and among Heartland Media Acquisition Corp., a Delaware corporation (the “Company”), and BofA Securities, Inc. and Moelis & Company LLC (“Moelis”), as the representatives (the “Representatives”) of the several underwriters named therein (collectively, the “Underwriters”), relating to an underwritten initial public offering (the “Public Offering”) of up to 20,125,000 of the Company’s units (including up to 2,625,000 units that may be purchased to cover over-allotments, if any) (the “Units”), each comprised of one share of the Company’s Class A common stock, par value $0.0001 per share (“Common Stock”), and one-half of one redeemable warrant (each, a “Warrant”). Each whole Warrant entitles the holder thereof to purchase one share of Common Stock at a price of $11.50 per share, subject to adjustment. The

Heartland Media Acquisition Corp. Suite 275 Atlanta, GA 30327 Attention: Robert S. Prather, Jr. Re: Initial Public Offering Ladies and Gentlemen:

Letter Agreement • November 26th, 2021 • Heartland Media Acquisition Corp. • Blank checks

• Contract Type
  Letter Agreement
• Filed
  November 26th, 2021
• Company
  Heartland Media Acquisition Corp.
• Industry
  Blank checks

This letter (this “Letter Agreement”) is being delivered to you in accordance with the Underwriting Agreement (the “Underwriting Agreement”) entered into or proposed to be entered into by and among Heartland Media Acquisition Corp., a Delaware corporation (the “Company”), and BofA Securities, Inc. and Moelis & Company LLC, as the representatives (the “Representatives”) of the several underwriters named therein (collectively, the “Underwriters”), relating to an underwritten initial public offering (the “Public Offering”) of up to 23,000,000 of the Company’s units (including up to 3,000,000 units that may be purchased to cover over-allotments, if any) (the “Units”), each comprised of one share of the Company’s Class A common stock, par value $0.0001 per share (“Common Stock”), and one-half of one redeemable warrant (each, a “Warrant”). Each whole Warrant entitles the holder thereof to purchase one share of Common Stock at a price of $11.50 per share, subject to adjustment. The Units will