0001104659-21-088757 Sample Contracts

Note Purchase Agreement
Note Purchase Agreement • July 2nd, 2021 • Iconix Acquisition LLC • Footwear, (no rubber) • New York

The undersigned (the “Undersigned”), for itself and on behalf of the beneficial owners listed on Annex A.1 hereto (“Accounts”) for whom the Undersigned holds contractual and investment authority (each Account, as well as the Undersigned if it is purchasing Notes (as defined below) hereunder, an “Investor”) enters into this note purchase agreement (the “Agreement”) with Allianz Global Investors U.S. LLC (the “Seller”), whereby the Investor will purchase (the “Note Purchase”) the outstanding 5.75% Convertible Senior Subordinated Secured Second Lien Notes due 2023 of Iconix Brand Group, Inc. (the “Company”) (the “Notes”), issued pursuant to that certain Indenture, dated as of February 22, 2018 (the “Indenture”), between the Company and The Bank of New York Mellon Trust Company, N.A., as trustee (the “Trustee”) as set forth in Annex A.1 hereto.

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Nondisclosure and Restrictive Covenant Agreement
Nondisclosure and Restrictive Covenant Agreement • July 2nd, 2021 • Iconix Acquisition LLC • Footwear, (no rubber) • New York

This Nondisclosure and Restrictive Covenant Agreement (this “Agreement”) is made as of December 15, 2020, between Iconix Brand Group, Inc. (“Iconix” or the “Disclosing Party”) and Lancer Capital, LLC (the “Recipient”).

LIMITED GUARANTEE
Limited Guarantee • July 2nd, 2021 • Iconix Acquisition LLC • Footwear, (no rubber) • Delaware

LIMITED GUARANTEE, dated as of June 11, 2021 (this “Limited Guarantee”), by Lancer Capital, LLC, a Delaware limited liability company (the “Guarantor”), in favor of Iconix Brand Group, Inc., a Delaware corporation (the “Company”). Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Agreement (as defined below).

STANDSTILL AGREEMENT
Standstill Agreement • July 2nd, 2021 • Iconix Acquisition LLC • Footwear, (no rubber) • Delaware

This Standstill Agreement (this “Agreement”) is made and entered into as of May 19, 2021, by and between Iconix Brand Group, Inc. (the “Company”), on the one hand, and Lancer Capital LLC (“Lancer” and, together with the Company, the “Parties”), on the other hand.

June 11, 2021
Equity Commitment • July 2nd, 2021 • Iconix Acquisition LLC • Footwear, (no rubber)

Reference is made to that certain Agreement and Plan of Merger, dated as of June 11, 2021 (as amended, restated, supplemented or otherwise modified from time to time, the “Agreement”), by and among Iconix Brand Group, Inc., a Delaware corporation (the “Company”), Iconix Acquisition LLC, a Delaware limited liability company (“Parent”), and Iconix Merger Sub Inc., a Delaware corporation (“Purchaser”). This letter agreement (this “Commitment Letter”) becomes effective only upon the execution and delivery of the Agreement. Capitalized terms used and not otherwise defined herein have the meanings ascribed to them in the Agreement.

Holleder Capital LLC Ladies and Gentlemen:
Letter Agreement • July 2nd, 2021 • Iconix Acquisition LLC • Footwear, (no rubber) • Delaware

This letter agreement relates to the ongoing discussions between Iconix Brand Group, Inc. (“Iconix”), on the one hand, and Holleder Capital LLC (“Counterparty” and, together with Iconix, the “Parties”), on the other hand, regarding a potential transaction involving Iconix and Counterparty (such potential transaction, the “Transaction”).

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