SIENA LENDING GROUP LLC Stamford, CT 06902 as of April 10, 2023Agreement Re Chief Transformation Officer, Special Committee of Board of Directors and Investment Banker • April 12th, 2023 • iMedia Brands, Inc. • Retail-catalog & mail-order houses • New York
Reference is made to (a) that certain Loan and Security Agreement dated as of July 30, 2021 (as amended, restated, supplemented or modified from time to time, the “Loan Agreement”) among IMEDIA BRANDS, INC., a Minnesota corporation (“iMedia”), VALUEVISION INTERACTIVE, INC., a Minnesota corporation (“Value Interactive”), VALUEVISION RETAIL, INC., a Delaware corporation (“Value Retail”), PW ACQUISITION COMPANY, LLC, a Minnesota limited liability company (“PW Acquisition”), FL ACQUISITION COMPANY, a Minnesota corporation (“FL Acquisition”), VALUEVISION MEDIA ACQUISITIONS, INC., a Delaware corporation (“Value Media”), JWH ACQUISITION COMPANY, a Minnesota corporation (“JWH Acquisition”), NORWELL TELEVISION, LLC, a Delaware limited liability company (“Norwell”), 867 GRAND AVENUE LLC, a Minnesota limited liability company (“867 Grand Avenue”), PORTAL ACQUISITION COMPANY, a Minnesota corporation (“Portal” and together with iMedia, Value Interactive, Value Retail, PW Acquisition, FL Acquisition
