ContractBuying Services Agreement • July 24th, 2020
This is an Association of National Advertisers template agreement for use in connection with media buying agencies. There is no obligation on ANA members to use this template. Each member is free to negotiate whatever terms and conditions such member deems appropriate. The ANA makes no representations or warranties as to the content of this template. Anyone using this template is advised to consult with experienced legal counsel before adopting this template in whole or in part. The ANA would like to acknowledge the work of its General Counsel, Reed Smith LLP, in preparing this template. Questions may be directed to Bill Duggan, ANA, 708 3rd Ave. # 33, New York, NY 10017, telephone: 1 (212) 455-8010, email: bduggan@ana.net or to Douglas J. Wood, Reed Smith LLP, 599 Lexington Avenue, New York, New York 10022, telephone: +1 (212) 549-0377, email: dwood@reedsmith.com.
ASSOCIATION OF NATIONAL ADVERTISERS MASTER MEDIA BUYING SERVICES AGREEMENT TEMPLATEBuying Services Agreement • July 10th, 2018
This Association of National Advertisers (ANA) Template Agreement (Template) is a form for advertisers when contracting with media buying agencies. The ANA updated the Template, initially released in July 2016, to address developments in the media buying industry since releasing version 1.0. The Template represents what the ANA believes to be in the best interest of advertisers and best practices for the global marketplace.
