Early Implementation AgreementEarly Implementation Agreement • May 23rd, 2024
This agreement (the “Agreement”) is made as of May 23, 2024 (the “Effective Date”) between Labatt Brewing Company Limited (“Labatt”), Molson Canada 2005 (“Molson”), Sleeman Breweries Ltd. (“Sleeman” and, together with Labatt and Molson, the “Representative Owners”), Brewers Retail Inc. operating under the name “The Beer Store” (“TBS”) and His Majesty the King in right of Ontario, as represented by the Minister of Finance (the “Province”, and together with Labatt, Molson, Sleeman and TBS, the “Parties”), and concerns the early implementation of the modernized marketplace for Beer sales in Ontario (the “Modern Beer Marketplace”), as outlined in the non-binding Key Principles document entered into between the Parties on December 13, 2023 (the “Key Principles”).
