Agreement number: 2018-3492 / 001 – 001Erasmus+ Capacity Building Agreement • September 30th, 2020
CONTENT Week 1. NATURE AND SCOPE OF MARKETING. Fundamentals of Marketing, Historical Development of Marketing (lecture)………………………………………....................................... 4 Main Concepts of Marketing (seminar).................................................. 8 Case study............................................................................................... 10 Week 2. SOCIAL MARKETING Social Marketing (lecture)…………………………….......................... 11 Main Concepts of social Marketing and Model of Social Marketing(seminar)................................................................................................. 16 Case study............................................................................................... 17 Week 3. RESEARCH METHODS IN MARKETING Research Methods in Marketing, Marketing research process (lecture) 18 Marketing research process (seminar).................................................... 22 Workshop.................................
