Brand Fund definition
Examples of Brand Fund in a sentence
The payment of the Brand Fund Fees and any associated late charges under Section 22.1 shall be made via electronic funds transfer to a bank account designated by Licensee solely for this purpose with notice to Licensor as to its existence and signing authority, and the funds in such account shall be accessible solely by the Licensor Vice President for Latin America and/or other Licensor-designated representative.
Except as provided in the last sentence of this Section 5.3(a), no more than three million dollars ($3,000,000) of the Brand Fund Fees shall be used each year of this Agreement for Monitoring Services.
Following consultation between Licensor and Licensee's CEO, Brand Fund Fees in excess of $3,000,000 per year may be designated and spent by Licensor for Monitoring Services, upon the submission of reasonable supporting documentation and subject to compliance with the conditions set forth above in the immediately preceding sentence.
Except as otherwise agreed herein, Licensee shall bear the costs for marketing communications, public relations and local advertising; while Licensor shall bear the cost of regional advertising in Latin America from the Brand Fund Fee.
Licensee and any sublicensees shall keep accurate books and records of all Gross Service Revenues, payments and Brand Fund Fees, together with such other data as is necessary and material to determine accurately the amounts payable hereunder.
Licensor and Licensor's designee shall be entitled to inspect, during normal business hours, the books and records of Licensee and any sublicensees to ensure the proper reporting of Gross Service Revenues, payments and Brand Fund Fees and Licensee and any sublicensee's compliance with the terms and conditions of this Agreement.
With respect to each Payment Period as defined herein, Licensee shall, irrespective of its own business and accounting method, pay Licensor or Licensor's designee the Brand Fund Fee as provided in Section 5.1, forty-five (45) days after the end of each Payment Period.
Except as expressly provided in Subsections 6.1 through 6.8, Company assumes no direct or indirect liability or obligation to Franchisee for collecting amounts due to, maintaining, directing or administering the Brand Fund.
Company may have the Brand Fund audited annually, at the Brand Fund’s expense, by an independent certified public accountant.
Company will use all interest earned on Brand Fund contributions to pay costs before using the Brand Fund’s other assets.