Promotional Efforts definition

Promotional Efforts means, as to a given Licensed Product, the annual sales, medical and marketing efforts planned by the Licensee in the promotion and marketing of such Licensed Product in a country of the Territory after the First Commercial Sale in such country. The Promotional Efforts shall be detailed in the Commercialization Plan which shall include without limitation sales plan, number of calls by medical representatives, intended Phase IV (post-approval) studies and budget related thereto for such Licensed Product in such country (although the actual Phase IV study design and budget therefor will be addressed in a Development Plan for such Licensed Product).
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Promotional Efforts means the expense, not including salaries and related overhead expenses, associated with the planning, production, publication and distribution of Product support material, market support trials, meetings, merchandising allowance funds, and market research necessary to facilitate the marketing effort.
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Promotional Efforts means, with respect to the performance of Development, Commercialization or Manufacturing activities for an Included Product, the carrying out of such activities in a sustained and diligent manner, and at all times using personnel (including salespeople promoting the Included Products in first position in the United States), efforts and resources available to the Company or resources that the Company is reasonably capable of generating and comparable to the personnel, efforts and resources commonly used in the pharmaceutical industry by a publicly traded pharmaceutical company for such company’s primary and top priority compound. “Promotional Efforts” shall be determined without regard to any other product opportunities of the Company and any payments owed by the Company to the Purchasers under this Agreement.
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Examples of Promotional Efforts in a sentence

  • The Promotional Efforts shall prominently feature the lordan URL followed by the promotional statement "a SportsLine ▇▇▇ ▇▇wered Web Site" or other similar language designated by SportsLine, and display the Jordan URL, as may be adopted from time to time.

  • MERCK reserves the right to request, and KOFFOLK shall provide, documentation to substantiate the amount spent by KOFFOLK on Promotional Efforts in each Calendar Year of the Agreement.

  • In furtherance of the foregoing, each of Licensor, Custodian and Crypto Service Provider shall submit to Sponsor for Sponsor’s review and prior written approval (such approval not to be unreasonably withheld conditioned or delayed) any and all proposed uses by Licensor, Custodian and/or Crypto Service Provider of the Sponsor Marks, including all advertising, marketing and promotional materials used in connection with their respective Promotional Efforts that feature any Sponsor Mark.

  • Thereafter, KOFFOLK's expenditure for Promotional Efforts for each subsequent Calendar Year shall be contained in the Marketing Plan as developed by KOFFOLK.

  • In furtherance of the foregoing, each of Sponsor and Licensor shall submit to Crypto Service Provider for Crypto Service Provider’s review and prior written approval (such approval not to be unreasonably withheld conditioned or delayed) any and all proposed uses by Sponsor and/or Licensor of the C▇▇▇▇▇.▇▇▇ Marks, including all advertising, marketing and promotional materials used in connection with their respective Promotional Efforts that feature any C▇▇▇▇▇.▇▇▇ Mark.

  • The Parties acknowledge and agree that in the Territory, through the ▇▇▇▇▇▇ Promotional Efforts, ▇▇▇▇▇▇ will enhance the Product and the goodwill associated with the Product, Trademarks and other property of Sepracor.

  • Subject to the provisions of Section 12.4, not later than [**] days after the end of each Sales Quarter during the Term, ▇▇▇▇▇▇ shall supply Sepracor with a report summarizing the ▇▇▇▇▇▇ Promotional Efforts during such period in a manner which Confidential Materials omitted and filed separately with the Securities and Exchange Commission.

  • The Company shall not, and shall use its Promotional Efforts to cause any Licensee not to, disclaim or abandon, or fail to take any action necessary to prevent the disclaimer or abandonment of, the Material Patents, except where the failure to do so would not reasonably be expected to result in a Material Adverse Effect.

  • The Parties shall conduct the Promotional Efforts for each Co-Commercialized Product in the Co-Commercialization Territory exclusively under the Co-Commercialization Trademarks.

  • Subject to the provisions of Section 12.4, not later than [**] days after the end of each Sales Quarter during the Term, Sepracor shall supply ▇▇▇▇▇▇ with a report summarizing the Sepracor Promotional Efforts to the Pediatric Market in the Territory during such period.


More Definitions of Promotional Efforts

Promotional Efforts means, with respect to the performance of Development, Commercialization or Manufacturing activities for an Included Product, the carrying out of such activities in a sustained and diligent manner, and using personnel, efforts and resources comparable to the personnel, efforts and resources commonly used in the pharmaceutical industry by a publicly traded pharmaceutical company for such company’s primary and top priority compound. “Promotional Efforts” shall be determined without regard to the particular circumstances of the Company, including any other product opportunities of the Company, and without regard to any payments owed by the Company to the Purchasers under this Agreement. Without limitation to the foregoing, “Promotional Efforts” requires that, (x) on and after the First Commercial Sale and until the occurrence of the Milestone, the Company shall promote the Included Products in a manner consistent with that of the most important product of the Company and (y) thereafter, with its best efforts, and in each case with at least the marketing, sales and commercial infrastructure and undertakings as set forth in Exhibit D to the Disclosure Letter (the “Product Plans”); provided that the forgoing requirements in this sentence shall not apply to any jurisdictions in which the Included Products are subject to a Permitted License for the Commercialization of the Included Products.
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Promotional Efforts has the meaning provided in Section 1.
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Promotional Efforts means, with respect to the performance of Development, Commercialization or Manufacturing activities for an Included Product, the carrying out of such activities in a sustained and diligent manner, and using personnel, efforts and resources comparable to the personnel, efforts and resources commonly used in the pharmaceutical industry by a publicly traded pharmaceutical company for such company’s primary and top priority compound. “Promotional Efforts” shall be determined without regard to the particular circumstances of the Company, including any other product opportunities of the Company, and without regard to any payments owed by the Company to the Purchasers under this Agreement. Without limitation to the foregoing, “Promotional Efforts” requires that, (x) on and after the First Commercial Sale and until the occurrence of the Milestone, the Company shall promote the Included Products in a manner consistent with that of the most important product of the Company and (y) thereafter, with its best efforts, and in each case with at least the marketing, sales and commercial infrastructure and undertakings as set forth in E xhibit D to the Disclosure Letter (the “Product Plans”); provided that the forgoing requirements in this sentence shall not apply to any jurisdictions in which the Included Products are subject to a Permitted License for the Commercialization of the Included Products.
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Promotional Efforts means with respect to a Co-Commercialized Product, an interactive, personal, live, contact of a Representative within the Co-Commercialization Territory with a medical professional with prescribing authority, an individual who is part of the applicable treatment team for an Indication or other individuals or entities that have a significant impact or influence on prescribing decisions, in an effort to influence physician prescribing preferences of such Co-Commercialized Product for its approved uses within the Co-Commercialization Territory.
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Promotional Efforts means that ICP shall include such listings, mentions or references in all of its advertising but may exclude such listings, mentions or references (a) in trade shows and trade advertising, (b) where it is commercially or technically infeasible or infeasible due to material time and space limitations (provided, that this exception shall not permit ICP to exclude such listings, mentions or references solely for creative reasons), (c) where ICP is advertising solely Content that is not available (and is not required hereunder to be made available) through the ICP Internet Site and/or ICP Programming, and (d) where ICP is not permitted to include them as a result of an arrangement, including any co-op arrangement, with a third party entered into in good faith in which ICP does not have primary control over the content of the advertisement (e.g., a joint promotion with American Airlines in which American Airlines refuses to permit any such listing, mention or reference).
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Related to Promotional Efforts

  • Reasonable Commercial Efforts means, with respect to the applicable obligation of the Company, reasonable commercial efforts for similarly situated, publicly-traded companies.

  • Diligent Efforts means, with respect to a Party’s obligations hereunder, the carrying out of obligations or tasks in a sustained manner consistent with the efforts a Party devotes to a research, development or marketing project for a pharmaceutical product or products of similar market potential, profit potential or strategic value resulting from its own research efforts, based on conditions then prevailing, which efforts shall in any event be no less than those which would be considered reasonable in the pharmaceutical or biotechnology industries.

  • Promotional Materials means all sales representative training materials and all written, printed, graphic, electronic, audio or video matter, including, without limitation, journal advertisements, sales visual aids, formulary binders, reprints, direct mail, direct-to-consumer advertising, internet postings and sites and broadcast advertisements intended for use or used by either Party or its Affiliates or sublicensees in connection with any promotion of a Product.

  • Promotional Material means all material used in the promotion of, or otherwise in connection with, the Business (whether written or recorded in any other medium) and includes artwork, advertising materials (irrespective of the medium in which they are recorded), display materials, packaging materials, brochures, posters and internal and external signage.

  • Reasonable Efforts means, with respect to any action required to be made, attempted, or taken by an Interconnection Party or by a Construction Party under Tariff, Part IV or Tariff, Part VI, an Interconnection Service Agreement, or a Construction Service Agreement, such efforts as are timely and consistent with Good Utility Practice and with efforts that such party would undertake for the protection of its own interests.