Secondary brand definition

Secondary brand means a trade name or trademark, other than a major brand, used to identify a [manufacturer's] company retail [service] station."
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Secondary brand means a tradename or trademark, other
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Secondary brand means a trade name or trademark, other than a major brand, used to identify a manufacturer's retail service station.
Sample 1

Examples of Secondary brand in a sentence

  • Secondary brand knowledge can be used to create strong, favourable and unique associations to a brand and is most likely going to affect consumers in situations when there is a lack of motivation or ability to judge product related questions (Keller et al., 2008, pp.287, 289).

  • Cancellation within four weeks of the first day of training will oblige Client to pay 100% of the training course fee.

  • Secondary brand extensions must use Virginia Tech’s brand guidelines.Examples: Tertiary Brand Extensions Tertiary brand extensions are all other entities affiliated with a primary brand extension under secondary brand extension level, including degree programs and department-level research centers.

  • Secondary brand associations may be quite important if existing brand associations are deficient in some way.

  • Secondary brand placements occur when the brand, product, or company name or logo could be seen on a different item other than the actual product (La Ferle, C.

  • Secondary brand associations, on the contrary, may relate to any type or entity of secondary knowledge, including for example: the country of origin (e.g. Sweden and Volvo), channels of distribution, related brands, events and celebrity endorsers (Keller, 2013).

  • It turns out that it is most convenient to start with the impact on remuneration, instead of hourly remuneration used by Calmfors (1985).

  • Marketing and Communication Changes 44Go Global with the Right Partner 44 35 A Product and Brand ManagementCourse Content: Module I: Introduction : Role of Brands, Brand elements, Scope of Branding, ; Strategic Brand Management process; Role of Brand Manager : Budgeting& Planning, Co Branding in Brand Management Module II: Brand Building: Sources, brand positioning, role of brand elements, IMC, Primary and Secondary brand association in building brands, Role of Packaging in building brands.

Related to Secondary brand

  • Secondary school means a nonprofit institutional day or residential school including a public secondary charter school that provides secondary education for grades 9-12.

  • Product brand name means the name of the product exactly as it appears on the principal display panel of the product.

  • Secondary line means any single or multiphase electric power line operating at nominal voltage less than either 2,000 volts between ungrounded conductors or 1,155 volts between grounded and ungrounded conductors, regardless of the functional service provided by the line.

  • Secondary Systems means control or power circuits that operate below 600 volts, AC or DC, including, but not limited to, any hardware, control or protective devices, cables, conductors, electric raceways, secondary equipment panels, transducers, batteries, chargers, and voltage and current transformers.

  • Brand name or “trade name” means a brand name or a trade name, whether registered or not, that is to say, a name or a mark, such as symbol, monogram, logo, label, signature, or invented word or writing which is used in relation to such specified services for the purpose of indicating, or so as to indicate a connection in the course of trade between such specified services and some person using such name or mark with or without any indication of the identity of that person;

  • Secondary Market refers to a bulletin board platform at wxx.xxxxxxxxxxx.xx created by Masterworks.

  • Secondary Seller means the Seller whose Bid City selected as a back-up supplier in the event the Primary Seller is unable to provide all the Goods and/or Services required.

  • Brand means the brand name set forth in the Addendum.

  • Secondary dose monitoring system means a system which will terminate irradiation in the event of failure of the primary dose monitoring system.

  • Secondary emissions means emissions which occur as a result of the construction or operation of a major stationary source or major modification, but do not come from the major stationary source or major modification itself. For the purposes of this chapter, “secondary emissions” must be specific, well-defined, and quantifiable, and must impact the same general areas as the stationary source modification which causes the secondary emissions. “Secondary emissions” includes emissions from any offsite support facility which would not be constructed or increase its emissions except as a result of the construction or operation of the major stationary source or major modification. “Secondary emissions” does not include any emissions which come directly from a mobile source, such as emissions from the tailpipe of a motor vehicle, from a train, or from a vessel.

  • secondary education means attendance at a public or private school offering instruction at grade levels 9-12, or equivalent. (interim eff. 6/6/2010 TL:SR-735; final eff. 7/4/2010 TL:SR-737)

  • Stationary beam radiation therapy means radiation therapy without displacement of one or more mechanical axes relative to the patient during irradiation.

  • CMO means a contract manufacturing organization.

  • Secondary Suite means an accessory dwelling unit that is attached to a single-family residential building on a lot in a zone that permits a single family residential building; (Bylaw 8036 & 8360)

  • Distribution Network Operator or “DSO” shall mean the operator of a Distribution Network.

  • UMDAP means the Uniform Method of Determining Ability to Pay and refers to the 2 method used for determining the annual Client liability for Mental Health Services received from the 3 COUNTY mental health system and is set by the State of California.

  • Video lottery terminal sales agent means a lottery sales agent licensed under Chapter 3770. of the ORC to conduct video lottery terminals on behalf of the state pursuant to Section 3770.21 of the ORC.

  • Drug store means a place whose principal business is, the

  • Biometrics means a technique of personal identification that is based on physical, physiological or behavioural characterisation including blood typing, fingerprinting, DNA analysis, retinal scanning and voice recognition;

  • Bidder/Channel Partner means an eligible entity/firm submitting the Bid in response to this RFP.

  • Tobacco product manufacturer means an entity that after the date of enactment of this Act directly (and not exclusively through any affiliate):

  • Spray buff product means a product designed to restore a worn floor finish in conjunction with a floor buffing machine and special pad.

  • Universal Digital Loop Carrier (UDLC means the DLC system that has a CO terminal channel bank that is connected to the CO switches on the analog side.

  • Cephalometric device means a device intended for the radiographic visualization and measurement of the dimensions of the human head.

  • Capacity Market Seller means a Member that owns, or has the contractual authority to control the output or load reduction capability of, a Capacity Resource, that has not transferred such authority to another entity, and that offers such resource in the Base Residual Auction or an Incremental Auction.

  • Integrated Digital Loop Carrier means a subscriber loop carrier system that is twenty-four (24) local Loop transmission paths combined into a 1.544 Mbps digital signal which integrates within the switch at a DS1 level.